{"id":2627,"date":"2025-11-20T21:10:21","date_gmt":"2025-11-20T19:10:21","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=naming&#038;p=2627"},"modified":"2025-11-26T14:43:47","modified_gmt":"2025-11-26T12:43:47","slug":"__trashed-2","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/ca\/naming-projects\/__trashed-2\/","title":{"rendered":"Verte"},"content":{"rendered":"\n<p>A Barcelona hi ha molts centres d&#8217;oftalmologia de prestigi. L&#8217;ICO (Institut Catal\u00e0 d&#8217;Oftalmologia) era un d&#8217;ells. Per\u00f2 la seva marca s&#8217;assemblava a moltes altres: l&#8217;ICR (Institut Catal\u00e0 de la Retina), l&#8217;IMO (Instituto de Microcirug\u00eda Ocular), l&#8217;ICOF (Institut Cl\u00ednic d&#8217;Oftalmologia)&#8230; Aquesta situaci\u00f3 generava confusi\u00f3 i falta de distinci\u00f3. <em>Verte<\/em> \u00e9s un nom \u00fanic en el sector que posa en valor la relaci\u00f3 metge pacient, a trav\u00e9s d&#8217;un acte hum\u00e0 i natural. Un nom per aportar frescor i diferenciaci\u00f3 en un mercat saturat de marques sense identitat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1240\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02.jpg\" alt=\"\" class=\"wp-image-2617\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02-1280x827.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02-768x496.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02-1536x992.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-2627","naming","type-naming","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/naming\/2627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/naming"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/naming"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}