{"id":2651,"date":"2025-11-26T13:38:21","date_gmt":"2025-11-26T11:38:21","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=naming&#038;p=2651"},"modified":"2025-11-26T13:38:22","modified_gmt":"2025-11-26T11:38:22","slug":"coffee-mood","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/ca\/naming-projects\/coffee-mood\/","title":{"rendered":"Coffee Mood"},"content":{"rendered":"\n<p>Ho sentim, George Clooney. No ens val qualsevol porqueria encapsulada ni aquest torrefacte del bar de la cantonada que ens envia directes al WC. Som d&#8217;aquells a qui els agrada escoltar els xiuxiueigs de la moka, ficar-se flatwhites en vena per surfejar els matins o fer durar hores un filtrat en v60 per veure com canvia el sabor quan canvia de temperatura. Cafe\u00efn\u00f2mans, per\u00f2 en fi. Potser per aix\u00f2 ens vam entendre b\u00e9 amb la gent de <em>Mammafiore<\/em> quan ens van demanar posar nom a la seva marca de caf\u00e8 d&#8217;especialitat. Italians, talibans del caf\u00e8 per excel\u00b7l\u00e8ncia. Quan els vam explicar que el caf\u00e8 era una actitud i un moment, m\u00e9s que un producte, tot va quedar clar. Zero sucre per\u00f2 molt d&#8217;amor.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"1935\" data-id=\"2559\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-02.jpg\" alt=\"\" class=\"wp-image-2559\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-02.jpg 1290w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-02-853x1280.jpg 853w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-02-1280x1920.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-02-768x1152.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-02-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1290\" height=\"1935\" data-id=\"2562\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-03.jpg\" alt=\"\" class=\"wp-image-2562\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-03.jpg 1290w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-03-853x1280.jpg 853w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-03-1280x1920.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-03-768x1152.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-coffe-mood-naming-03-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-2651","naming","type-naming","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/naming\/2651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/naming"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/naming"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}