{"id":2676,"date":"2025-11-26T12:57:41","date_gmt":"2025-11-26T10:57:41","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=naming&#038;p=2676"},"modified":"2025-11-26T13:00:39","modified_gmt":"2025-11-26T11:00:39","slug":"occident","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/ca\/naming-projects\/occident\/","title":{"rendered":"Occident"},"content":{"rendered":"\n<p>No \u00e9s senzill canviar una marca amb m\u00e9s de 150 anys d&#8217;hist\u00f2ria. <br>El <em>Grupo Catalana Occidente<\/em> volia unificar les seves diferents marques de negoci tradicional (Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao i Norte Hispana Seguros), i per fer-ho necessitava expressar-ho a trav\u00e9s d&#8217;un nou nom. Un nom que t\u00e9 molt m\u00e9s d&#8217;estrat\u00e8gic que de creatiu, perqu\u00e8 pensem que una marca no pot simplement canviar, sin\u00f3 que ha d&#8217;evolucionar. <\/p>\n\n\n\n<p><em>Occident<\/em> recull l&#8217;ess\u00e8ncia de la marca original, l&#8217;agilitza i la globalitza, amb una forma que funciona tant en angl\u00e8s com en catal\u00e0. Un pas plantejat des del sentit com\u00fa i un profund respecte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01.jpg\" alt=\"\" class=\"wp-image-2673\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01-1280x720.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01-768x432.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-2676","naming","type-naming","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/naming\/2676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/naming"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/naming"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}