{"id":1106,"date":"2020-06-04T17:52:51","date_gmt":"2020-06-04T15:52:51","guid":{"rendered":"http:\/\/somosusted.com\/about\/"},"modified":"2026-03-04T13:49:33","modified_gmt":"2026-03-04T11:49:33","slug":"about","status":"publish","type":"page","link":"https:\/\/somosusted.com\/ca\/about\/","title":{"rendered":"About"},"content":{"rendered":"\n<h2><em>Ajudem les marques a trobar sentit i a guanyar-se el respecte de les persones.<\/em> <br>No acostumem a parlar de nosaltres mateixos, per\u00f2 de vegades \u00e9s necessari.<\/h2>\n\n\n\n<div id=\"title-text-carousel-block_4cdbf53797b1ddc191cff2cf0064a7d6\" class=\"title-text-carousel has-background-color\">\n\n\t\t\t\t\t\n\t\t<div class=\"relative cursor-carousel\">\n\t\t\t\n\t\t\t<ul class=\"text-carousel border-b lg:border-none\">\n\n\t\t\t\t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Tot \u00e9s marca. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p><em>Som una ag\u00e8ncia de publicitat o un estudi de branding?<\/em> Tant se val. Creiem que tot \u00e9s marca. Aquesta perspectiva h\u00edbrida ens permet fer una cosa que no tantes estructures aconsegueixen: crear marques que neixen ja pensant en com viuran en el m\u00f3n real. Entendre des de dins per comunicar cap enfora.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Empatia radical.  <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>Abans de parlar per una marca, ens hem de convertir en aquesta marca. Comprendre els seus productes i serveis, la seva ess\u00e8ncia, les seves aspiracions, les seves contradiccions. Tamb\u00e9 ens convertim en persones random, el teu p\u00fablic.<br \/>\n<em>Una cosa que va molt m\u00e9s enll\u00e0 de l\u2019insight.<\/em> \u00c9s una filosofia comunicativa que ent\u00e9n que la veritable connexi\u00f3 nom\u00e9s sorgeix quan som capa\u00e7os de veure el m\u00f3n a trav\u00e9s dels ulls dels altres. Boniques sabates, per cert.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Departament de pensament. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>L\u2019estrat\u00e8gia \u00e9s creativitat. La creativitat \u00e9s estrat\u00e8gia. A la majoria de grans ag\u00e8ncies, aquestes dues disciplines viuen en departaments separats. Els planners analitzen, els creatius executen. Uns busquen seguretat, els altres volen llibertat. No et sembla que aquesta divisi\u00f3 \u00e9s una mica artificial i contraproduent? <em>El millor treball sorgeix quan totes dues disciplines es fonen en una sola manera de pensar.<\/em><\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Br\u00faixoles abans que mapes. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>No ens obsessionem a crear mapes detallats per descriure territoris. Preferim pensar en l\u2019estrat\u00e8gia com una br\u00faixola. <em>Marcar una direcci\u00f3 sense necessitat de con\u00e8ixer cada pedra del cam\u00ed.<\/em> Confirmar intu\u00efcions. No tancar les marques dins de g\u00e0bies. Deixar espai per sorprendre\u2019ns, i aix\u00ed poder sorprendre els altres.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Sense por de ser tu. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>Per llan\u00e7ar un missatge te l\u2019has de creure. Saps que \u00e9s potent quan et fa replantejar qui ets i qu\u00e8 est\u00e0s fent. Quan t\u2019obliga a actuar. Si genera una certa incomoditat, bona senyal: l\u2019autenticitat provoca vertigen. <em>La indifer\u00e8ncia \u00e9s el veritable risc.<\/em> No busquem validaci\u00f3 en idees segures i previsibles, la nostra feina \u00e9s portar la teva marca al lloc que li pertoca.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Less overthinking, more superthinking.  <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>No acumulem informaci\u00f3 per acumular. No compliquem els processos afegint-hi m\u00e9s processos. No multipliquem les possibilitats, les redu\u00efm. <em>Enfoquem cada projecte com un exercici de ren\u00fancia i s\u00edntesi on m\u00faltiples inputs es transformen en una \u00fanica direcci\u00f3 clara.<\/em> Plataformes estrat\u00e8giques que es resumeixen en un sol full. Simplicitat aclaparadora en les idees. Processos l\u00f2gics i senzills per resoldre problemes complexos. El t\u00edtol d\u2019aquesta secci\u00f3 sonava millor en angl\u00e8s.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Col\u00b7laboradors, no prove\u00efdors. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>Som un equip petit. Aix\u00f2 vol dir que no tenim l\u00edmits. Resolem molts projectes in-house, per\u00f2 tamb\u00e9 col\u00b7laborem amb estudis de disseny, il\u00b7lustradors, productores, fot\u00f2grafs, artistes i tot tipus de creatius especialistes. Aquest model de partnership ens permet escalar la nostra mida segons les necessitats, per\u00f2 sempre mantenint la coher\u00e8ncia i la qualitat. <em>Cada projecte es converteix en una oportunitat per crear un equip \u00fanic, espec\u00edfic per a aquell repte en concret.<\/em><\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> El client \u00e9s de l\u2019equip. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>El client \u00e9s clau per al resultat final del projecte. La idea d\u2019intentar conv\u00e8ncer-lo a cada pas resulta poc efica\u00e7 i esgotadora per a tothom. Les coses surten millor quan compartim una mateixa manera de veure el m\u00f3n. La millor relaci\u00f3 client-ag\u00e8ncia transcendeix all\u00f2 purament transaccional. \u00c9s una col\u00b7laboraci\u00f3 on totes dues parts aprenem i creixem. <em>Ens agrada treballar amb clients que donen valor a la nostra feina, que gaudeixen, que ens inspiren.<\/em> Treballar amb professionals aix\u00ed ens permet a tots assumir reptes m\u00e9s ambiciosos.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t\t\t<li class=\"slide\" >\n\t\t    \t\t\n\t\t\t    \t\t<div class=\"items-stretch flex flex-wrap flex-col lg:flex-row lg:border-none\">\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted lg:border-r text-big pt-usted xl:-mt-2\"> Bona feina. <\/div>\n\n\t\t\t    \t\t\t<div class=\"w-full lg:w-1\/2 px-usted py-usted xl:-mt-2 xl:-mb-1\"><p>La nostra cultura es basa en un equilibri correcte entre feina i vida. Aix\u00ed protegim el benestar de l\u2019equip i la qualitat dels projectes. <em>La bona feina sorgeix quan gaudeixes del que fas.<\/em> Ho diem per experi\u00e8ncia. Sentir-nos b\u00e9 ens ajuda a pensar millor.<\/p>\n<\/div> \n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/li>\n\n\t\t    \t\n\t\t\t<\/ul>\n\n\n\t\t\t<div class=\"xl:hidden h-10 flex items-center justify-center text-center whitespace-no-wrap \">\n\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t<\/div>\n\n\n\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\t\t\n\t\t<\/div> \n\n\t\t\n\n<\/div>\n\n\n\n\n\n\n<div id=\"title-text-block_4b1db030a82463ec10e7a34a0832d914\" class=\"title-text\">\n\n\t<div class=\"lg:flex \">\n    \t\n        \t\n        <div class=\"w-full lg:w-1\/4 title-5 line-height px-usted mb-2 lg:mb-0 xl:-mt-1 \"> SERVEIS <\/div>\n    \n\n    \t<div class=\"lg:w-3\/4 px-usted wysiwyg-content -mb-1 xl:-my-2\"><p>Construcci\u00f3 de marca<br data-start=\"20\" data-end=\"23\" \/>Estrat\u00e8gia<br data-start=\"33\" data-end=\"36\" \/>Conceptes<br data-start=\"45\" data-end=\"48\" \/>Campanyes de publicitat<br data-start=\"71\" data-end=\"74\" \/>Disseny i Direcci\u00f3 d\u2019art<br data-start=\"98\" data-end=\"101\" \/>Identitat visual i verbal<br data-start=\"126\" data-end=\"129\" \/>Contingut<br data-start=\"138\" data-end=\"141\" \/>Naming<\/p>\n<\/div>       \t\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div id=\"title-text-block_87545229b3c01a2c9dc0c5ca9af2a3d8\" class=\"title-text\">\n\n\t<div class=\"lg:flex \">\n    \t\n        \t\n        <div class=\"w-full lg:w-1\/4 title-5 line-height px-usted mb-2 lg:mb-0 xl:-mt-1 \"> PREMIS <\/div>\n    \n\n    \t<div class=\"lg:w-3\/4 px-usted wysiwyg-content -mb-1 xl:-my-2\"><p>Laus, Cannes Lions, CdeC, El Sol, FIAP, Effies<\/p>\n<\/div>       \t\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div id=\"title-text-block_367f16235462f7e6968e7bee9ce801cb\" class=\"title-text\">\n\n\t<div class=\"lg:flex \">\n    \t\n        \t\n        <div class=\"w-full lg:w-1\/4 title-5 line-height px-usted mb-2 lg:mb-0 xl:-mt-1 \"> Xerrades <\/div>\n    \n\n    \t<div class=\"lg:w-3\/4 px-usted wysiwyg-content -mb-1 xl:-my-2\"><p>OFFFxBarcelona, OFFFxMovistar, OFFFxSevilla, OFFFxViena, <a href=\"https:\/\/blancfestival.com\/\">Blanc Festival<\/a>, The Creative Fest, Setfonts, EASD Castell\u00f3<\/p>\n<\/div>       \t\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div id=\"title-text-block_b4a90dbd52acb528282f2edb600cc22e\" class=\"title-text\">\n\n\t<div class=\"lg:flex \">\n    \t\n        \t\n        <div class=\"w-full lg:w-1\/4 title-5 line-height px-usted mb-2 lg:mb-0 xl:-mt-1 \"> Ressenyes <\/div>\n    \n\n    \t<div class=\"lg:w-3\/4 px-usted wysiwyg-content -mb-1 xl:-my-2\"><p>It\u2019s Nice That, \u00c9tapes, Gr\u00e0ffica, The Future Laboratory, The choices we make by OFFF<\/p>\n<\/div>       \t\n\t\n\t<\/div>\n\n<\/div>\n\n\n\n\n\n\n<div id=\"title-text-block_5fb438220a403e5f9bd2b700034a8a24\" class=\"title-text\">\n\n\t<div class=\"lg:flex \">\n    \t\n        \t\n        <div class=\"w-full lg:w-1\/4 title-5 line-height px-usted mb-2 lg:mb-0 xl:-mt-1 \"> Classes <\/div>\n    \n\n    \t<div class=\"lg:w-3\/4 px-usted wysiwyg-content -mb-1 xl:-my-2\"><p>Elisava, IDEP, Eina, IED, UOC, Labasad, KIT for Learning<\/p>\n<\/div>       \t\n\t\n\t<\/div>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Ajudem les marques a trobar sentit i a guanyar-se el respecte de les persones. No acostumem a parlar de nosaltres mateixos, per\u00f2 de vegades \u00e9s necessari.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About | Usted<\/title>\n<meta name=\"description\" content=\"Ag\u00e8ncia de publicitat i disseny de Barcelona. Desenvolupem estrat\u00e8gia i creativitat per la teva marca: campanyes, naming, conceptes i m\u00e9s. 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