{"id":1132,"date":"2020-07-06T13:18:24","date_gmt":"2020-07-06T11:18:24","guid":{"rendered":"http:\/\/somosusted.com\/project\/webfleet\/"},"modified":"2020-08-30T09:53:43","modified_gmt":"2020-08-30T07:53:43","slug":"webfleet","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/webfleet\/","title":{"rendered":"Webfleet"},"content":{"rendered":"\n<p>Webfleet, <em>la plataforma de gesti\u00f3 de flotes de vehicles propietat de TomTom Telematics<\/em>, acabava de ser adquirida per Bridgstone. Vam decidir potenciar els 20 anys de heritage de la marca mantenint el seu claim, <em>\u201cLet\u2019s drive business\u201d<\/em>. Per\u00f2 vam afegir-hi un gir que subratllava el salt que feia en canviar de propietari. Aquesta evoluci\u00f3 tamb\u00e9 es feia patent a la campanya, on vam remarcar el canvi de posicionament literal de la marca.&nbsp;<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/441250514?background=1&amp;autoplay=1&amp;loop=1&amp;color=ffffff&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/441250405?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_5f2a7c9fd930c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tPer reposicionar una marca hem de ser molt respectuosos amb el seu ADN.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<div id=\"gallery-block_5f1429c72d54f\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/WEBFLEET_1-copia.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/WEBFLEET_2-copia.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/WEBFLEET_4-copia.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n","protected":false},"featured_media":1843,"menu_order":70,"template":"","project_type":[21,23,24,27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webfleet | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/webfleet\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webfleet | Usted\" \/>\n<meta property=\"og:description\" content=\"Webfleet, la plataforma de gesti\u00f3 de flotes de vehicles propietat de TomTom Telematics, acabava de ser adquirida per Bridgstone. Vam decidir potenciar els 20 anys de heritage de la marca mantenint el seu claim, \u201cLet\u2019s drive business\u201d. Per\u00f2 vam afegir-hi un gir que subratllava el salt que feia en canviar de propietari. Aquesta evoluci\u00f3 tamb\u00e9&nbsp; &hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somosusted.com\/ca\/project\/webfleet\/\" \/>\n<meta property=\"og:site_name\" content=\"Usted\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somosusted\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-30T07:53:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/webfleet_thumb-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1036\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Usted_TW\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/somosusted.com\/ca\/project\/webfleet\/\",\"url\":\"https:\/\/somosusted.com\/ca\/project\/webfleet\/\",\"name\":\"Webfleet | Usted\",\"isPartOf\":{\"@id\":\"https:\/\/somosusted.com\/#website\"},\"datePublished\":\"2020-07-06T11:18:24+00:00\",\"dateModified\":\"2020-08-30T07:53:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/somosusted.com\/ca\/project\/webfleet\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/somosusted.com\/ca\/project\/webfleet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/somosusted.com\/ca\/project\/webfleet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/somosusted.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\/\/somosusted.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Webfleet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/somosusted.com\/#website\",\"url\":\"https:\/\/somosusted.com\/\",\"name\":\"Usted\",\"description\":\"Un millor tu.\",\"publisher\":{\"@id\":\"https:\/\/somosusted.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/somosusted.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/somosusted.com\/#organization\",\"name\":\"Usted\",\"url\":\"https:\/\/somosusted.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/_usted_\/\",\"https:\/\/www.linkedin.com\/company\/usted-\",\"https:\/\/www.facebook.com\/somosusted\/\",\"https:\/\/twitter.com\/Usted_TW\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"contentUrl\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Usted\"},\"image\":{\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Webfleet | Usted","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somosusted.com\/ca\/project\/webfleet\/","og_locale":"ca_ES","og_type":"article","og_title":"Webfleet | Usted","og_description":"Webfleet, la plataforma de gesti\u00f3 de flotes de vehicles propietat de TomTom Telematics, acabava de ser adquirida per Bridgstone. Vam decidir potenciar els 20 anys de heritage de la marca mantenint el seu claim, \u201cLet\u2019s drive business\u201d. Per\u00f2 vam afegir-hi un gir que subratllava el salt que feia en canviar de propietari. 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