{"id":1132,"date":"2020-07-06T13:18:24","date_gmt":"2020-07-06T11:18:24","guid":{"rendered":"http:\/\/somosusted.com\/project\/webfleet\/"},"modified":"2020-08-30T09:53:43","modified_gmt":"2020-08-30T07:53:43","slug":"webfleet","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/webfleet\/","title":{"rendered":"Webfleet"},"content":{"rendered":"\n<p>Webfleet, <em>la plataforma de gesti\u00f3 de flotes de vehicles propietat de TomTom Telematics<\/em>, acabava de ser adquirida per Bridgstone. Vam decidir potenciar els 20 anys de heritage de la marca mantenint el seu claim, <em>\u201cLet\u2019s drive business\u201d<\/em>. Per\u00f2 vam afegir-hi un gir que subratllava el salt que feia en canviar de propietari. Aquesta evoluci\u00f3 tamb\u00e9 es feia patent a la campanya, on vam remarcar el canvi de posicionament literal de la marca.&nbsp;<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/441250514?background=1&amp;autoplay=1&amp;loop=1&amp;color=ffffff&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/441250405?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_5f2a7c9fd930c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tPer reposicionar una marca hem de ser molt respectuosos amb el seu ADN.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<div id=\"gallery-block_5f1429c72d54f\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/WEBFLEET_4-copia.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/WEBFLEET_1-copia.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/WEBFLEET_2-copia.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n","protected":false},"featured_media":1843,"menu_order":43,"template":"","project_type":[21,23,24,27],"class_list":["post-1132","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-ca","project_type-digital-ca","project_type-print-ca","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/1132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=1132"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=1132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}