{"id":1150,"date":"2020-07-06T12:20:11","date_gmt":"2020-07-06T10:20:11","guid":{"rendered":"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/"},"modified":"2020-08-30T09:50:20","modified_gmt":"2020-08-30T07:50:20","slug":"generalitat-de-catalunya","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/generalitat-de-catalunya\/","title":{"rendered":"Generalitat de Catalunya"},"content":{"rendered":"\n<p>Despr\u00e9s de l\u2019aprovaci\u00f3 del projecte de llei per a la reforma hor\u00e0ria, la Generalitat de Catalunya volia llan\u00e7ar una campanya per generar una opini\u00f3 favorable respecte a aquest <em>canvi d\u2019h\u00e0bits en horaris laborals, escolars, comercials i televisius<\/em> que ajuden a millorar la salut, redueixen l\u2019estr\u00e8s i ajuden a conciliar. Massa coses a comunicar que podien resumir-se en un sol benefici: <em>m\u00e9s temps per fer el que vulguis.&nbsp;<\/em><\/p>\n\n\n\n<div id=\"gallery-block_5f1b1a9871309\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_06.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_07.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_08.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_09.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n\n\n<div id=\"quote-block_5f02fa0f3ddbc\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tHem de posar les coses f\u00e0cils al p\u00fablic. Per\u00f2 mai l\u2019hem de subestimar. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<div id=\"gallery-block_5f1b19a8f593c\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_04.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_05.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>El p\u00fablic objectiu era molt ampli. B\u00e0sicament, era tot el p\u00fablic. Per tant vam haver de trobar el to adequat per arribar a tothom en una campanya que va tenir pres\u00e8ncia a tots els mitjans tradicionals: <em>TV, print, r\u00e0dio i exterior.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"264\" height=\"600\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_S.gif\" alt=\"\" data-id=\"632\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_S.gif\" data-link=\"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/banner_rh_264x600_s\/\" class=\"wp-image-632\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"264\" height=\"600\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_Ll.gif\" alt=\"\" data-id=\"631\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_Ll.gif\" data-link=\"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/banner_rh_264x600_ll\/\" class=\"wp-image-631\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"264\" height=\"600\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_C.gif\" alt=\"\" data-id=\"630\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_C.gif\" data-link=\"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/banner_rh_264x600_c\/\" class=\"wp-image-630\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>A m\u00e9s, la nostra feina va ser guardonada amb un Laus de plata. O era un or? B\u00e9, aquesta \u00e9s una altra hist\u00f2ria.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lausted\" src=\"https:\/\/player.vimeo.com\/video\/441551020?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":1480,"menu_order":47,"template":"","project_type":[23,24,27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generalitat de Catalunya | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/generalitat-de-catalunya\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generalitat de Catalunya | Usted\" \/>\n<meta property=\"og:description\" content=\"Despr\u00e9s de l\u2019aprovaci\u00f3 del projecte de llei per a la reforma hor\u00e0ria, la Generalitat de Catalunya volia llan\u00e7ar una campanya per generar una opini\u00f3 favorable respecte a aquest canvi d\u2019h\u00e0bits en horaris laborals, escolars, comercials i televisius que ajuden a millorar la salut, redueixen l\u2019estr\u00e8s i ajuden a conciliar. 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