{"id":1152,"date":"2020-07-06T12:10:44","date_gmt":"2020-07-06T10:10:44","guid":{"rendered":"http:\/\/somosusted.com\/project\/clipper-rolling-paper\/"},"modified":"2020-10-05T19:42:43","modified_gmt":"2020-10-05T17:42:43","slug":"clipper-rolling-paper","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/clipper-rolling-paper\/","title":{"rendered":"Clipper Rolling Paper"},"content":{"rendered":"\n<p>Primer de tot, esperem que t\u2019agradi el projecte, per\u00f2 fumar \u00e9s dolent. <br><em>No fumis.<\/em>&nbsp;<br>Dit aix\u00f2, Clipper volia rellan\u00e7ar la seva marca de paper de fumar despr\u00e9s de dos fracassos. La nostra aposta, <em>ser fidels a l\u2019ADN de la marca<\/em>. Vam generar diferents col\u00b7leccions de packs i vam proposar crear-ne de noves peri\u00f2dicament, com Clipper fa amb els seus encenedors.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01.jpg\" alt=\"\" class=\"wp-image-1692\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>No es tractava de dibuixos amb fulletes de marihuana o textures animal print, m\u00e9s propis del segle passat. <em>Vam aportar valor al producte a trav\u00e9s d\u2019edicions limitades creades per artistes<\/em>, una cosa que ning\u00fa havia fet abans en aquest mercat i que a m\u00e9s ens permetia generar contingut de tot tipus.&nbsp;<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/444868054?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_5f02f74c4ae75\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tLa nostra feina tracta d\u2019aportar valor en tots els punts de contacte. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01.jpg\" alt=\"\" data-id=\"1682\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/clipper_poster_01-2-2\/\" class=\"wp-image-1682\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01.jpg 1358w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01-905x1280.jpg 905w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01-768x1086.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03.jpg\" alt=\"\" data-id=\"1685\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/clipper_poster_03-2-2\/\" class=\"wp-image-1685\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03.jpg 1358w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03-905x1280.jpg 905w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03-768x1086.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02.jpg\" alt=\"\" data-id=\"1688\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/clipper_poster_02-2-2\/\" class=\"wp-image-1688\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02.jpg 1358w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02-905x1280.jpg 905w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02-768x1086.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Vam crear <em>una campanya internacional<\/em>, materials de tot tipus, una web i fins i tot una app que tradu\u00efa moviments de ball a gr\u00e0fics. Vam donar pres\u00e8ncia a la marca al punt de venda, festivals de m\u00fasica, xarxes socials i mitjans digitals. I ens vam dirigir al target m\u00e9s jove parlant el seu mateix llenguatge: el de la frescor, la rebel\u00b7lia i el rap. <em>Yes yes y\u2019all, and u don\u2019t stop.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Clipper - Web App\" src=\"https:\/\/player.vimeo.com\/video\/444882133?h=98ebcc1dff&amp;dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Web Clipperstyle\" src=\"https:\/\/player.vimeo.com\/video\/165283592?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":1703,"menu_order":35,"template":"","project_type":[21,23,24,27],"class_list":["post-1152","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-ca","project_type-digital-ca","project_type-print-ca","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/1152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/1703"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=1152"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=1152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}