{"id":1154,"date":"2020-07-06T12:00:21","date_gmt":"2020-07-06T10:00:21","guid":{"rendered":"http:\/\/somosusted.com\/project\/legaris\/"},"modified":"2020-08-30T09:55:59","modified_gmt":"2020-08-30T07:55:59","slug":"legaris","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/legaris\/","title":{"rendered":"Legaris"},"content":{"rendered":"\n<p>Legaris, <em>la marca de vi de la DO Ribera de Duero de Ravent\u00f3s Codorn\u00edu<\/em> amb distribuci\u00f3 a mass market i HORECA, necessitava reposicionar-se per seguir creixent, especialment als mercats su\u00efs i alemany. L\u2019autenticitat, l\u2019honestedat i l\u2019equilibri s\u00f3n valors que apreciem en un vi. Per\u00f2 tamb\u00e9 en una persona. Vam decidir <em>construir la marca des del qui i no des del qu\u00e8<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02.jpg\" alt=\"\" data-id=\"1324\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/legaris\/legaris_02-2\/\" class=\"wp-image-1324\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03.jpg\" alt=\"\" data-id=\"1327\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/legaris\/legaris_03-2\/\" class=\"wp-image-1327\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n\n\n<div id=\"quote-block_5f02f59e7e3f9\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tVam posicionar Legaris m\u00e9s a prop d\u2019una marca de frag\u00e0ncies que d\u2019una marca de vi. <br \/>\r\n\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Legaris - S\u00e9 quien eres\" src=\"https:\/\/player.vimeo.com\/video\/289052177?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>\u201cSigues qui ets\u201d<\/em> \u00e9s un concepte que posa en relaci\u00f3 el producte amb atributs amb qu\u00e8 el target es sent representat. Com diem al brandbook que vam crear per la marca,<em> ens recorda que no hem de renunciar als nostres valors i les nostres creences.<\/em> I ens permet ser aut\u00e8ntics de veritat, d\u2019una manera diferent a la resta de marques de vi. Brindem per aquesta autenticitat. <em>Clintx<\/em>. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1.jpg\" alt=\"\" class=\"wp-image-1334\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1-1280x960.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1-768x576.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":1340,"menu_order":30,"template":"","project_type":[21,23,24,27],"class_list":["post-1154","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-ca","project_type-digital-ca","project_type-print-ca","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/1154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/1340"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=1154"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=1154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}