{"id":1156,"date":"2020-07-06T11:50:57","date_gmt":"2020-07-06T09:50:57","guid":{"rendered":"http:\/\/somosusted.com\/project\/fc-barcelona\/"},"modified":"2022-01-31T19:17:16","modified_gmt":"2022-01-31T17:17:16","slug":"fc-barcelona","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/","title":{"rendered":"FC Barcelona"},"content":{"rendered":"\n<p>La fundaci\u00f3 del FC Barcelona s\u2019enfrontava a <em>un problema de percepci\u00f3 entre socis i aficionats<\/em>. La majoria creia que estava dedicada a la recerca de futurs talents, per\u00f2 la realitat \u00e9s que la seva feina s\u2019orienta a la integraci\u00f3 i el foment de valors a trav\u00e9s de l\u2019esport en nens que pateixen problemes com bullying, malalties, conflictes b\u00e8l\u00b7lics o risc de pobresa. Per solucionar-ho van decidir llan\u00e7ar <em>la seva primera campanya global de marca<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fundaci&amp;oacute; Bar&amp;ccedil;a - Noves Regles\" src=\"https:\/\/player.vimeo.com\/video\/305014894?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<div id=\"quote-block_5f02ffc81f78c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tLa qualitat d\u2019una marca es reflecteix en la qualitat de la seva imatge. Cada c\u00e8ntim dedicat a producci\u00f3 compta. <br \/>\r\n\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"1528\"  src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT.jpg\" alt=\"\" class=\"wp-image-1528\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"1534\"  src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT.jpg\" alt=\"\" class=\"wp-image-1534\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>No vam entendre l\u2019enc\u00e0rrec com l\u2019execuci\u00f3 d\u2019un one shot, sin\u00f3 des de l\u2019oportunitat de crear i desenvolupar una filosofia basada en la promesa de marca de la fundaci\u00f3. <em>Una idea amb recorregut, varietat de contingut i molts protagonistes.<\/em> Tocar i tocar el cor de la gent.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1440\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST.jpg\" alt=\"\" class=\"wp-image-1401\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST-1280x960.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST-768x576.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST-1536x1152.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Com a merchandising per generar ingressos vam crear <em>postals de diferents jugadors de les seccions professionals<\/em>, amb fotos d\u2019ells de quan eren petits. Imatges que demostren la import\u00e0ncia dels valors que promou l\u2019esport. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1440\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS.jpg\" alt=\"\" class=\"wp-image-1411\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS-1280x960.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS-768x576.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS-1536x1152.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":1542,"menu_order":27,"template":"","project_type":[8,23,24,6,7,27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FC Barcelona | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FC Barcelona | Usted\" \/>\n<meta property=\"og:description\" content=\"La fundaci\u00f3 del FC Barcelona s\u2019enfrontava a un problema de percepci\u00f3 entre socis i aficionats. La majoria creia que estava dedicada a la recerca de futurs talents, per\u00f2 la realitat \u00e9s que la seva feina s\u2019orienta a la integraci\u00f3 i el foment de valors a trav\u00e9s de l\u2019esport en nens que pateixen problemes com bullying,&nbsp; &hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/\" \/>\n<meta property=\"og:site_name\" content=\"Usted\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somosusted\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-31T17:17:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Usted_TW\" \/>\n<meta name=\"twitter:label1\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/\",\"url\":\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/\",\"name\":\"FC Barcelona | Usted\",\"isPartOf\":{\"@id\":\"https:\/\/somosusted.com\/#website\"},\"datePublished\":\"2020-07-06T09:50:57+00:00\",\"dateModified\":\"2022-01-31T17:17:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/somosusted.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\/\/somosusted.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"FC Barcelona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/somosusted.com\/#website\",\"url\":\"https:\/\/somosusted.com\/\",\"name\":\"Usted\",\"description\":\"Un millor tu.\",\"publisher\":{\"@id\":\"https:\/\/somosusted.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/somosusted.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/somosusted.com\/#organization\",\"name\":\"Usted\",\"url\":\"https:\/\/somosusted.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/_usted_\/\",\"https:\/\/www.linkedin.com\/company\/usted-\",\"https:\/\/www.facebook.com\/somosusted\/\",\"https:\/\/twitter.com\/Usted_TW\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"contentUrl\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Usted\"},\"image\":{\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"FC Barcelona | Usted","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/","og_locale":"ca_ES","og_type":"article","og_title":"FC Barcelona | Usted","og_description":"La fundaci\u00f3 del FC Barcelona s\u2019enfrontava a un problema de percepci\u00f3 entre socis i aficionats. 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