{"id":1156,"date":"2020-07-06T11:50:57","date_gmt":"2020-07-06T09:50:57","guid":{"rendered":"http:\/\/somosusted.com\/project\/fc-barcelona\/"},"modified":"2022-01-31T19:17:16","modified_gmt":"2022-01-31T17:17:16","slug":"fc-barcelona","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/fc-barcelona\/","title":{"rendered":"FC Barcelona"},"content":{"rendered":"\n<p>La fundaci\u00f3 del FC Barcelona s\u2019enfrontava a <em>un problema de percepci\u00f3 entre socis i aficionats<\/em>. La majoria creia que estava dedicada a la recerca de futurs talents, per\u00f2 la realitat \u00e9s que la seva feina s\u2019orienta a la integraci\u00f3 i el foment de valors a trav\u00e9s de l\u2019esport en nens que pateixen problemes com bullying, malalties, conflictes b\u00e8l\u00b7lics o risc de pobresa. Per solucionar-ho van decidir llan\u00e7ar <em>la seva primera campanya global de marca<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fundaci\u00f3 Bar\u00e7a - Noves Regles\" src=\"https:\/\/player.vimeo.com\/video\/305014894?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<div id=\"quote-block_5f02ffc81f78c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tLa qualitat d\u2019una marca es reflecteix en la qualitat de la seva imatge. Cada c\u00e8ntim dedicat a producci\u00f3 compta. <br \/>\r\n\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" data-id=\"1528\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT.jpg\" alt=\"\" class=\"wp-image-1528\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_01_CAT-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" data-id=\"1534\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT.jpg\" alt=\"\" class=\"wp-image-1534\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_02_CAT-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>No vam entendre l\u2019enc\u00e0rrec com l\u2019execuci\u00f3 d\u2019un one shot, sin\u00f3 des de l\u2019oportunitat de crear i desenvolupar una filosofia basada en la promesa de marca de la fundaci\u00f3. <em>Una idea amb recorregut, varietat de contingut i molts protagonistes.<\/em> Tocar i tocar el cor de la gent.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST.jpg\" alt=\"\" class=\"wp-image-1401\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST-1280x960.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST-768x576.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_00_CAST-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Com a merchandising per generar ingressos vam crear <em>postals de diferents jugadors de les seccions professionals<\/em>, amb fotos d\u2019ells de quan eren petits. Imatges que demostren la import\u00e0ncia dels valors que promou l\u2019esport. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS.jpg\" alt=\"\" class=\"wp-image-1411\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS-1280x960.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS-768x576.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/fcb_print_POSTALS-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":1542,"menu_order":15,"template":"","project_type":[7,23,8,24,6,27],"class_list":["post-1156","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-video","project_type-digital-ca","project_type-digital","project_type-print-ca","project_type-print","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/1542"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}