{"id":1158,"date":"2020-07-06T11:40:06","date_gmt":"2020-07-06T09:40:06","guid":{"rendered":"http:\/\/somosusted.com\/project\/crema\/"},"modified":"2020-08-30T09:29:38","modified_gmt":"2020-08-30T07:29:38","slug":"crema","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/crema\/","title":{"rendered":"Crema"},"content":{"rendered":"\n<p>Despr\u00e9s de nou edicions, el festival Blanc de disseny gr\u00e0fic volia refor\u00e7ar el seu posicionament davant del p\u00fablic m\u00e9s jove llan\u00e7ant una marca paral\u00b7lela per premiar el talent emergent. Primer, el nom. <em>Crema significa qualitat i excel\u00b7l\u00e8ncia segons l\u2019slang del disseny<\/em>. I tamb\u00e9 \u00e9s un color de la gama crom\u00e0tica del blanc, un link perfecte amb la marca mare.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/273937496?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>Un naming mai ha de ser nom\u00e9s un naming, aix\u00ed que a partir d\u2019ell vam crear el concepte <em>\u201cDe qu\u00e8 est\u00e0s fet?\u201d<\/em>. Ens calia un impacte visual brutal per poder arribar a un p\u00fablic que treballa consumint i creant imatges, aix\u00ed que vam buscar una cosa que no deix\u00e9s a ning\u00fa indiferent.&nbsp;<\/p>\n\n\n\n<div id=\"gallery-block_5f298d48fba46\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_poster_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_poster_03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_poster_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_poster_04.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n\n\n<div id=\"quote-block_5f02ffec2ce7d\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tUna execuci\u00f3 disruptiva sempre ha de partir d\u2019un concepte basat en el sentit com\u00fa. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/444598386?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>Tamb\u00e9 vam crear un trofeu que respon al format de la gala: el premi es decideix en directe despr\u00e9s que els finalistes competeixin fent una xerrada de 15 minuts sobre els seus projectes. <em>El guanyador s\u2019emporta el premi i al cap d\u2019un any l\u2019entrega al vencedor de la seg\u00fcent edici\u00f3<\/em>. Tot i que a alg\u00fa li va costar una mica \ud83d\ude09 .<\/p>\n\n\n\n<div id=\"gallery-block_5f298db2fba47\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_premi_03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_premi_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/crema_premi_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n","protected":false},"featured_media":1593,"menu_order":52,"template":"","project_type":[21,24,27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crema | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/crema\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crema | Usted\" \/>\n<meta property=\"og:description\" content=\"Despr\u00e9s de nou edicions, el festival Blanc de disseny gr\u00e0fic volia refor\u00e7ar el seu posicionament davant del p\u00fablic m\u00e9s jove llan\u00e7ant una marca paral\u00b7lela per premiar el talent emergent. 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