{"id":1164,"date":"2020-06-08T13:46:06","date_gmt":"2020-06-08T11:46:06","guid":{"rendered":"http:\/\/somosusted.com\/project\/marmota\/"},"modified":"2020-08-30T09:55:19","modified_gmt":"2020-08-30T07:55:19","slug":"marmota","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/marmota\/","title":{"rendered":"Marmota"},"content":{"rendered":"\n<p>Marmota, <em>l\u2019startup de venda de matalassos online<\/em>, havia llan\u00e7at ja dues campanyes de televisi\u00f3 per\u00f2 no havia aconseguit les vendes ni la notorietat desitjades. Era una marca poc distintiva que ho havia basat tot en els seus arguments de producte. Per\u00f2 vam veure l\u2019oportunitat d\u2019aconseguir rellev\u00e0ncia creant <em>una marca fresca, simp\u00e0tica i inimitable<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marmota - Nanas - Carlos\" src=\"https:\/\/player.vimeo.com\/video\/289053551?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<div id=\"quote-block_5edf5c03bbd49\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tQualsevol pot copiar el teu producte. Per\u00f2 ning\u00fa pot copiar la personalitat de la teva marca. <br \/>\r\n\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<p><em>Ets all\u00f2 que la gent pensa de tu. <\/em>Si tens un p\u00fablic que valora el que fas i t\u2019ho fa saber, tens un gran avantatge. I si tens un naming amb un bon concepte al darrera, es pot desenvolupar. Si a tot aix\u00f2 hi sumem una bona producci\u00f3 on un muppet canta can\u00e7ons de bressol per a que dormis, qu\u00e8 pot sortir malament? <em>Amb aquesta campanya vam aconseguir r\u00e8cord de visites a la web i r\u00e8cord de vendes.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marmota - Nanas - Aureliano\" src=\"https:\/\/player.vimeo.com\/video\/289053583?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":1350,"menu_order":46,"template":"","project_type":[27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marmota | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/marmota\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marmota | Usted\" \/>\n<meta property=\"og:description\" content=\"Marmota, l\u2019startup de venda de matalassos online, havia llan\u00e7at ja dues campanyes de televisi\u00f3 per\u00f2 no havia aconseguit les vendes ni la notorietat desitjades. 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