{"id":2054,"date":"2022-09-13T13:08:54","date_gmt":"2022-09-13T11:08:54","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2054"},"modified":"2022-09-15T12:45:51","modified_gmt":"2022-09-15T10:45:51","slug":"colonial-utopicus","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/colonial-utopicus\/","title":{"rendered":"Colonial &#038; Utopicus"},"content":{"rendered":"\n<p>El context postpand\u00e8mic va propiciar l\u2019aparici\u00f3 de <em>nous models de treball i de cultura empresarial<\/em>. Per\u00f2 alhora es comen\u00e7ava a generar un debat social sobre el paper de l\u2019oficina, la presencialitat laboral i la salut dels empleats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"327\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/teaser-1.gif\" alt=\"\" class=\"wp-image-2084\"\/><\/figure>\n\n\n\n<p>Davant d\u2019aquestes circumst\u00e0ncies, <em>Colonial i la seva filial Utopicus<\/em>, companyies capdavanteres al mercat de lloguer d\u2019oficines i workspace flexible, necessitaven una campanya de comunicaci\u00f3 que pos\u00e9s en valor l\u2019espai de treball compartit com a eina essencial per al desenvolupament correcte de projectes i negocis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low.jpg\" alt=\"\" class=\"wp-image-2059\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u00c9s aix\u00ed com sorgeix el concepte \u201c<em>Real Office<\/em>\u201d. Una idea que col\u00b7loca l\u2019oficina com un punt de trobada necessari per generar veritable esperit d\u2019equip, connexions reals entre empleats i companyies, una aut\u00e8ntica cultura empresarial o el m\u00e0xim impacte de les idees.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/681829679?h=23cff2f834&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"REAL OFFICE\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_631618ed8937c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tPer qu\u00e8 fer una simple campanya quan el context demana informaci\u00f3, debat o inspiraci\u00f3?\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"html\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/746826449?h=d2c7b74be9&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Influencers\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>A m\u00e9s d\u2019una campanya a mitjans digitals i xarxes socials, l\u2019acci\u00f3 de comunicaci\u00f3 tamb\u00e9 ha comptat amb la col\u00b7laboraci\u00f3 d\u2019algunes de les principals<em> Top Voices de LinkedIn<\/em> a Espanya, que han redactat una col\u00b7lecci\u00f3 d\u2019articles sobre els temes m\u00e9s actuals de l\u2019entorn empresarial: nous models de treball, benestar emocional dels treballadors o crisis i estils de lideratge.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/747566318?h=7e1470d13f&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Social\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>Tots aquests articles han quedat recollits en una web creada especialment per a la campanya, on tamb\u00e9 s\u2019han generat <em>leads per a la captaci\u00f3<\/em> de potencials clients.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/746835932?h=4b70e271ae&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Web Real Office\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>D\u2019aquesta manera hem aconseguit incloure les marques a la conversa, m\u00e9s enll\u00e0 de fer una simple campanya d\u2019imatge de marca.<\/p>\n","protected":false},"featured_media":2236,"menu_order":4,"template":"","project_type":[23,9,21,8,6,24,7,27],"class_list":["post-2054","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-digital-ca","project_type-branding","project_type-branding-ca","project_type-digital","project_type-print","project_type-print-ca","project_type-video","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/2236"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2054"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}