{"id":2128,"date":"2022-09-13T13:10:19","date_gmt":"2022-09-13T11:10:19","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2128"},"modified":"2022-09-13T16:25:14","modified_gmt":"2022-09-13T14:25:14","slug":"tinta","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/tinta\/","title":{"rendered":"Tinta"},"content":{"rendered":"\n<p><em>Tinta<\/em> \u00e9s una nova tipografia de Jordi Embodas que s&#8217;inspira en el Renaixement i explora diferents expressions de la lletra impresa. Quan el Jordi ens va encarregar la campanya de llan\u00e7ament, vam tenir clar que per honrar-la l&#8217;hav\u00edem d&#8217;imprimir en algun lloc rellevant.<br>Per\u00f2, on?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1536\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1536x1920.jpg\" alt=\"\" class=\"wp-image-2114\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1536x1920.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1229x1536.jpg 1229w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1638x2048.jpg 1638w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p>Sota el lema \u201c<em>Printed ink letter forever<\/em>\u201d, vam decidir organitzar un concurs a les xarxes socials de @tipografies i @_usted_ per tatuar gratu\u00eftament missatges amb la tipografia <em>Tinta<\/em>. I m\u00e9s de cinquanta persones ens van proposar paraules, frases i noms de tota mena per entintar-se el cos.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/685969420?h=cb4f658004&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Tinta - Case study\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_631624b594ab7\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tQuan t&#8217;atreveixes a fer alguna cosa diferent, sempre trobes gent que t&#8217;acompanya.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1200\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06.jpg\" alt=\"\" class=\"wp-image-2117\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06-1280x800.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06-768x480.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Vam seleccionar les 5 propostes que m\u00e9s ens van seduir, i la pell d&#8217;aquests 5 dissenyadors gr\u00e0fics es va convertir en el llen\u00e7 perfecte per a aquesta tipografia atemporal: un vincle entre tip\u00f2graf i usuari que durar\u00e0 per sempre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1.jpg\" alt=\"\" class=\"wp-image-2123\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div id=\"gallery-block_6319d7fce883d\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n","protected":false},"featured_media":2142,"menu_order":0,"template":"","project_type":[23],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tinta | Usted<\/title>\n<meta name=\"description\" content=\"Idea, concepte i campanya per al llan\u00e7ament de la tipografia Tinta de Jordi Embodas. 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