{"id":2145,"date":"2022-09-13T13:09:25","date_gmt":"2022-09-13T11:09:25","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2145"},"modified":"2026-04-26T22:31:30","modified_gmt":"2026-04-26T20:31:30","slug":"centro-de-oftalmologia-barraquer","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/centro-de-oftalmologia-barraquer\/","title":{"rendered":"Barraquer"},"content":{"rendered":"\n<p>Quan pensem en salut pensem en fer exercici, en mantenir una dieta saludable, en descansar b\u00e9\u2026 per\u00f2 habitualment no pensem en una cosa tan important com <em>la nostra vista<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2560\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup_cat-scaled.jpg\" alt=\"\" class=\"wp-image-2198\"\/><\/figure>\n\n\n\n<p>El <em>Centre d\u2019Oftalmologia Barraquer<\/em> \u00e9s una instituci\u00f3 hist\u00f2rica dins del seu camp. Un referent internacional que pretenia fer un pas m\u00e9s amb una campanya de <em>lideratge<\/em> basada en la prevenci\u00f3 i la consci\u00e8ncia sobre la salut visual.<\/p>\n\n\n\n\n\n<div id=\"quote-block_75e82a238fd19c4e172166d23e0f0dc4\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tUna marca l\u00edder \u00e9s capa\u00e7 de comunicar m\u00e9s enll\u00e0 del seu propi producte.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<p>Per donar soluci\u00f3 a un repte tan complex, vam optar per desenvolupar <em>una idea extremadament senzilla<\/em> i visualment ic\u00f2nica. Una campanya que atorga tot el protagonisme a les imatges per donar al final un missatge conc\u00eds i memorable.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/749209230?h=85e2178d66&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Barraquer | Loop CAST\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>Fes-li un cop d\u2019ull \ud83d\ude09<\/p>\n","protected":false},"featured_media":2139,"menu_order":27,"template":"","project_type":[24,8,23,6,7,27],"class_list":["post-2145","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-print-ca","project_type-digital","project_type-digital-ca","project_type-print","project_type-video","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/2145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/2139"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2145"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=2145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}