{"id":2171,"date":"2022-09-13T13:10:35","date_gmt":"2022-09-13T11:10:35","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2171"},"modified":"2022-09-13T16:35:51","modified_gmt":"2022-09-13T14:35:51","slug":"pilma","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/pilma\/","title":{"rendered":"Pilma"},"content":{"rendered":"\n<p>Parlar de Pilma \u00e9s parlar d\u2019una marca ic\u00f2nica amb qu\u00e8 molts hem crescut. M\u00e9s que una botiga de mobles i objectes de disseny, Pilma \u00e9s la marca que ha encarnat des de sempre l\u2019esperit del <em>disseny de Barcelona<\/em>. Despr\u00e9s de 45 anys, calia un exercici de reposicionament per poder avan\u00e7ar sense perdre la seva ess\u00e8ncia hist\u00f2rica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280.jpg\" alt=\"\" class=\"wp-image-2168\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>\u201cLa idea. L\u2019est\u00e8tica.\u201d \u00e9s forma al servei de la funcionalitat. Ra\u00f3 i emoci\u00f3. Un concepte de marca per <em>retornar valor al significat del que anomenem disseny.<\/em> Des de l\u2019equilibri i des de la visi\u00f3 atemporal amb qu\u00e8 Pilma selecciona els articles del seu cat\u00e0leg. Una reivindicaci\u00f3 d\u2019un estil i un criteri inalterables i una aposta per generar cultura del disseny.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/633085058?h=cfabff1bb5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"PILMA La cadira\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_63162071fde29\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tPer rejovenir una marca cal actualitzar la imatge i el missatge sense perdre mai l\u2019ess\u00e8ncia.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" data-id=\"2153\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01.jpg\" alt=\"\" class=\"wp-image-2153\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" data-id=\"2156\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02.jpg\" alt=\"\" class=\"wp-image-2156\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Les campanyes que sorgeixen a partir d\u2019aquesta estrat\u00e8gia transmeten, a trav\u00e9s d\u2019idees extremadament senzilles, els principals valors de marca. Simplicitat. Sobrietat. Minimalisme. Atemporalitat. <em>Un projecte dissenyat per perdurar<\/em>.<\/p>\n\n\n\n<div id=\"gallery-block_63205ac61f173\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_madrid_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_madrid_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_madrid_03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/581124304?h=c26d417973&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Pilma - Descubrir\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>","protected":false},"featured_media":2151,"menu_order":14,"template":"","project_type":[27,21,23,24],"class_list":["post-2171","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-video-ca","project_type-branding-ca","project_type-digital-ca","project_type-print-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/2171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/2151"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2171"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=2171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}