{"id":2725,"date":"2026-04-21T17:45:39","date_gmt":"2026-04-21T15:45:39","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2725"},"modified":"2026-05-06T16:34:18","modified_gmt":"2026-05-06T14:34:18","slug":"occident","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/occident\/","title":{"rendered":"Occident"},"content":{"rendered":"\n<p>El Grupo Catalana Occidente volia unificar les seves diferents marques de negoci tradicional -Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao i Norte Hispana Seguros- i per fer-ho necessitava expressar-ho a trav\u00e9s d&#8217;un nou nom. Un nom que t\u00e9 molt m\u00e9s d&#8217;estrat\u00e8gic que de creatiu, perqu\u00e8 pensem que una marca no pot simplement canviar, sin\u00f3 que ha d&#8217;evolucionar.<br><em>Occident<\/em> recull l&#8217;ess\u00e8ncia de la marca original, l&#8217;agilitza i la globalitza, amb una forma que funciona tant en angl\u00e8s com en catal\u00e0. Un pas plantejat des del sentit com\u00fa i un profund respecte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03.jpg\" alt=\"\" class=\"wp-image-2670\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03-1280x720.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03-768x432.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Per presentar la nova marca dins de la companyia, vam realitzar una campanya interna amb treballadors de totes les empreses del grup com a protagonistes.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177354442?h=5623459705&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Occident\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>","protected":false},"featured_media":3029,"menu_order":24,"template":"","project_type":[21,27],"class_list":["post-2725","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-ca","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/2725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/3029"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2725"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}