{"id":2727,"date":"2026-04-21T17:28:32","date_gmt":"2026-04-21T15:28:32","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2727"},"modified":"2026-04-21T17:28:32","modified_gmt":"2026-04-21T15:28:32","slug":"glucosa","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/glucosa\/","title":{"rendered":"Glucosa"},"content":{"rendered":"\n<p>Glucosa una tipograf\u00eda heredera de los contrastes de las letras manuscritas g\u00f3ticas, alternando l\u00edneas gruesas y finas. Mientras que la estructura subyacente est\u00e1 compuesta por trazos firmes y decisivos, el acabado tiene una dulce y generalizada suavidad.&nbsp;<em>Algunos glifos incluso parecen haber sido sumergidos en miel.<\/em><\/p>\n\n\n\n<p>Hemos construido un universo visual sobre el concepto de la marca, creando diferentes aplicaciones con todo tipo de t\u00e9cnicas anal\u00f3gicas y digitales para ver la tipograf\u00eda en acci\u00f3n y generar contenido para promocionarla.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n   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src=\"https:\/\/player.vimeo.com\/video\/1138889241?h=e336346467&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1536\" height=\"1920\" data-id=\"2466\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02.jpg\" alt=\"\" class=\"wp-image-2466\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02-1229x1536.jpg 1229w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1536\" height=\"1920\" data-id=\"2463\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03.jpg\" alt=\"\" class=\"wp-image-2463\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03-1229x1536.jpg 1229w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":2713,"menu_order":0,"template":"","project_type":[21],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glucosa | Usted<\/title>\n<meta name=\"description\" content=\"Concepto, naming, direcci\u00f3n de arte y creaci\u00f3n de im\u00e1genes para tipograf\u00eda de Jordi Embodas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/glucosa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glucosa | Usted\" \/>\n<meta property=\"og:description\" content=\"Concepto, naming, direcci\u00f3n de arte y creaci\u00f3n de im\u00e1genes para tipograf\u00eda de Jordi Embodas\" \/>\n<meta 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