{"id":2729,"date":"2026-04-21T17:45:15","date_gmt":"2026-04-21T15:45:15","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2729"},"modified":"2026-04-23T22:22:58","modified_gmt":"2026-04-23T20:22:58","slug":"go-human","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/go-human\/","title":{"rendered":"Go Human"},"content":{"rendered":"\n<p>Les marques de cosm\u00e8tica fa d\u00e8cades que alimenten el nostre ego. Fent-nos sentir m\u00e9s atractius, m\u00e9s joves, m\u00e9s desitjats.<br>L&#8217;estrat\u00e8gia que vam plantejar amb Pr\u00e0ctica per a <em>Go Human<\/em> parteix d&#8217;una altra premissa: cuidar-te \u00e9s un pas necessari per poder cuidar de tot la resta. De la teva gent, del teu entorn, del teu m\u00f3n.<\/p>\n\n\n\n<div id=\"gallery-block_28c926d27d615d2f58ce422f4b70d9bd\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p><em>Go Human<\/em> \u00e9s una crida a l&#8217;acci\u00f3 amb la qual et trobes cada dia en els teus rituals m\u00e9s \u00edntims. Una invitaci\u00f3 a recuperar la nostra humanitat. A tornar a l&#8217;ess\u00e8ncia. Quan totes les marques es queden a la superf\u00edcie de la pell, aquesta va fins a l&#8217;\u00e0nima. Fins al que realment ens fa humans, en la dimensi\u00f3 m\u00e9s \u00e0mplia de la paraula.<br>Ho sintetitzem en el concepte &#8220;Non-superficial self care&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"2502\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05.jpg\" alt=\"\" class=\"wp-image-2502\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05-768x1024.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"2499\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04.jpg\" alt=\"\" class=\"wp-image-2499\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04-768x1024.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":3012,"menu_order":25,"template":"","project_type":[21],"class_list":["post-2729","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/2729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/3012"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2729"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=2729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}