{"id":2998,"date":"2026-04-21T17:48:26","date_gmt":"2026-04-21T15:48:26","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2998"},"modified":"2026-04-21T17:48:27","modified_gmt":"2026-04-21T15:48:27","slug":"caldea","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/caldea\/","title":{"rendered":"Caldea"},"content":{"rendered":"\n<p>En el seu 30\u00e8 aniversari, Caldea llan\u00e7ava una campanya amb el nou posicionament sorgit de l&#8217;estrat\u00e8gia que hav\u00edem treballat conjuntament amb Mucho.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container\">\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185082628?h=84494a1918&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185090315?h=5abe33ddfd&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>&#8220;Flueix&#8221; \u00e9s un concepte que neix de l&#8217;aigua per\u00f2 amplia l&#8217;experi\u00e8ncia fora d&#8217;ella. \u00c9s una mena de rebel\u00b7li\u00f3 soft, rebutjar tot all\u00f2 que va contra el teu propi instint. Ni obligacions, ni normes, ni impostures. Fluir \u00e9s no pensar i deixar-se portar, sense esfor\u00e7, cap a all\u00f2 que el cos demana. Passar d&#8217;un estat mental a un altre amb absoluta naturalitat, vivint cada moment amb la intensitat necess\u00e0ria (sigui molta o poca). Ser radicalment lliure.<\/p>\n\n\n\n<div id=\"gallery-block_8391cba5b47f9f87902b83d176290c60\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-04.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-06.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-05.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>En la campanya, el protagonisme no \u00e9s per a l&#8217;espai sin\u00f3 per a les sensacions que es poden viure en ell.<\/p>\n","protected":false},"featured_media":3039,"menu_order":18,"template":"","project_type":[24,23,27],"class_list":["post-2998","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-print-ca","project_type-digital-ca","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/2998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/3039"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=2998"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=2998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}