{"id":3000,"date":"2026-04-21T17:48:38","date_gmt":"2026-04-21T15:48:38","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&p=3000"},"modified":"2026-04-21T17:48:39","modified_gmt":"2026-04-21T15:48:39","slug":"caldea-2","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/caldea-2\/","title":{"rendered":"Caldea"},"content":{"rendered":"\n

En la nostra segona campanya per al centre d’oci termal m\u00e9s gran dels Pirineus, continu\u00e0vem consolidant el concepte “Flueix”.<\/p>\n\n\n\n

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\n\n\t\t\t\t\t\t\t\"\"\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t
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Fugir de la rutina, tornar a connectar amb la pr\u00f2pia naturalesa, alliberar-se i no oblidar-se mai de jugar. Aquestes s\u00f3n les bases sobre les quals connect\u00e0vem la marca amb les parelles joves, un dels principals p\u00fablics de Caldea.<\/p>\n\n\n\n

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\n\n\t\t\t\t\t\t\t\"\"\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\"\"\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t
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Amb aquesta campanya ampli\u00e0vem l’univers visual de la marca i la posicion\u00e0vem en un lloc m\u00e9s aspiracional, duent-la a territoris sensorials i po\u00e8tics propis d’una campanya de fragr\u00e0ncies o de moda.<\/p>\n","protected":false},"featured_media":2981,"menu_order":0,"template":"","project_type":[23,24,27],"acf":[],"yoast_head":"\nCaldea | Usted<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de TV y print de invierno de 2025 para Caldea Andorra, el centro de ocio termal m\u00e1s grande de los Pirineos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/ca\/project\/caldea-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caldea | Usted\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1a de TV y print de invierno de 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