{"id":3002,"date":"2026-04-21T17:48:50","date_gmt":"2026-04-21T15:48:50","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=3002"},"modified":"2026-04-28T10:48:13","modified_gmt":"2026-04-28T08:48:13","slug":"caldea-3","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/caldea-3\/","title":{"rendered":"Caldea"},"content":{"rendered":"\n<p>La tercera campanya que realitz\u00e0vem per a <em>Caldea<\/em> no \u00e9s exactament una campanya. Va ser una col\u00b7laboraci\u00f3 amb la <em>Julieta<\/em>, una de les veus m\u00e9s interessants del nou pop catal\u00e0, per rodar un videoclip entre llacs termals, saunes i arquitectura ic\u00f2nica.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1179518189?h=85cc19d134&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Julieta - CENT PER CENT - Official Video\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>Quan una marca el concepte de la qual \u00e9s &#8220;fluir&#8221; es troba amb una artista que es submergeix literalment en tot all\u00f2 que fa, no necessites un brief molt espec\u00edfic. Necessites apartar-te i deixar que les coses passin.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1185116808?h=35a890d153&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Caldea - Julieta - Behind the scenes\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>El resultat va ser &#8220;<em>Cent per cent<\/em>&#8220;, un single que parla de viure amb intensitat, de connectar amb la pr\u00f2pia naturalesa, de sentir cada moment al m\u00e0xim. Un missatge que podria haver estat el briefing de la campanya. Excepte que no ho era. La <em>Julieta<\/em> va tenir llibertat total per crear, composar i expressar-se. I all\u00f2 que diu la seva can\u00e7\u00f3 va acabar sent exactament all\u00f2 que la marca necessitava dir.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (2 V\u00cdDEOS) --- *\/\n  .video-container-dos {\n    display: flex;\n    gap: 20px;\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper-dos {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper-dos iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5;\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container-dos {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper-dos {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container-dos\">\n  <div class=\"video-wrapper-dos\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179521595?h=028ad26f24&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper-dos\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179521613?h=7f0bc20573&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>La campanya va anar m\u00e9s enll\u00e0 de les pantalles. Vam fragmentar la lletra de &#8220;Cent per cent&#8221; en onze tanques repartides per tot el territori d&#8217;Andorra. Un pa\u00eds sencer va poder cantar amb la <em>Julieta<\/em> a trav\u00e9s d&#8217;una campanya gr\u00e0fica diferent, inesperada, plena de significat.<\/p>\n\n\n\n<div id=\"gallery-block_84e25a54e38f3c6470d49f1190a544cf\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-16.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-15.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-17.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>Per a <em>Caldea<\/em>, aquesta col\u00b7laboraci\u00f3 ha suposat un pas decisiu en el reposicionament: transcendir el propi producte, connectar amb nous p\u00fablics i fer-ho a trav\u00e9s del llenguatge m\u00e9s universal que existeix, la m\u00fasica. Sense for\u00e7ar res. Fluint.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (3 V\u00cdDEOS AMB ALINEACI\u00d3 FOR\u00c7ADA) --- *\/\n  .video-container-tres {\n    display: flex;\n    gap: 20px; \n    justify-content: flex-start !important; \n    width: 100% !important;\n    max-width: 100% !important;\n    margin: 0 !important; \n    padding: 0 !important; \n    box-sizing: border-box; \n  }\n\n  .video-wrapper-tres {\n    width: calc(33.333% - 13.33px); \n    flex: none; \n    position: relative;\n  }\n\n  .video-wrapper-tres iframe {\n    width: 100%;\n    aspect-ratio: 9 \/ 16; \n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container-tres {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px !important;  \n      padding-right: 12px !important; \n    }\n\n    .video-wrapper-tres {\n      width: 100%;\n    }\n  }\n<\/style>\n\n<div class=\"video-container-tres\">\n  <div class=\"video-wrapper-tres\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185116786?h=a52c9bc4e7\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper-tres\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185119485?h=269ae086c9\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper-tres\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185116774?h=125f2217bb\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 3\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><em>&#8220;Cent per cent&#8221; <\/em>\u00e9s una activaci\u00f3 que ha suposat un r\u00e8cord en la hist\u00f2ria de <em>Caldea<\/em>. La campanya ha aparegut en m\u00e9s de 250 mitjans d&#8217;Andorra, Espanya i Fran\u00e7a de manera org\u00e0nica, impactant una audi\u00e8ncia de gaireb\u00e9 sis milions de persones.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":3035,"menu_order":1,"template":"","project_type":[24,23,27],"class_list":["post-3002","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-print-ca","project_type-digital-ca","project_type-video-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/3002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/3035"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=3002"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=3002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}