{"id":3006,"date":"2026-04-21T17:49:19","date_gmt":"2026-04-21T15:49:19","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=3006"},"modified":"2026-04-21T17:49:20","modified_gmt":"2026-04-21T15:49:20","slug":"primavera-sound","status":"publish","type":"project","link":"https:\/\/somosusted.com\/ca\/project\/primavera-sound\/","title":{"rendered":"Primavera Sound"},"content":{"rendered":"\n<p>Quan no estem a l&#8217;ag\u00e8ncia \u00e9s f\u00e0cil trobar-nos en un concert. Per aix\u00f2 col\u00b7laborar en el projecte de rebranding del <em>Primavera Sound <\/em>va ser quelcom especial. Gent de l&#8217;equip va comen\u00e7ar a anar-hi quan encara es celebrava al Poble Espanyol, aix\u00ed que podem dir que coneixem b\u00e9 la marca.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS V\u00cdDEO \u00daNIC HORITZONTAL (AUTOPLAY) --- *\/\n  .video-single-horitzontal {\n    display: flex;\n    justify-content: flex-start !important; \n    width: 100% !important;\n    max-width: 100% !important;\n    margin: 0 !important; \n    padding: 0 !important; \n    box-sizing: border-box; \n  }\n\n  .video-wrapper-horitzontal {\n    width: 100%; \/* For\u00e7a a ocupar tot l'ample disponible *\/\n    position: relative;\n  }\n\n  .video-wrapper-horitzontal iframe {\n    width: 100%;\n    aspect-ratio: 16 \/ 8; \/* Format panor\u00e0mic horitzontal *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-single-horitzontal {\n      \/* Marge lateral de sagnat per a m\u00f2bil *\/\n      padding-left: 12px !important;  \n      padding-right: 12px !important; \n    }\n  }\n<\/style>\n\n<div class=\"video-single-horitzontal\">\n  <div class=\"video-wrapper-horitzontal\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185125972?h=0ee7c118e7&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video Individual Horitzontal\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>Els titulars que redact\u00e0vem per a l&#8217;ocasi\u00f3 recollien b\u00e9 el rotllo del festival. Fer bandera de les seves cr\u00edtiques amb ironia i diversi\u00f3. Refor\u00e7ar una identitat \u00fanica.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS V\u00cdDEO \u00daNIC HORITZONTAL (AUTOPLAY) --- *\/\n  .video-single-horitzontal-2 {\n    display: flex;\n    justify-content: flex-start !important; \n    width: 100% !important;\n    max-width: 100% !important;\n    margin: 0 !important; \n    padding: 0 !important; \n    box-sizing: border-box; \n  }\n\n  .video-wrapper-horitzontal-2 {\n    width: 100%; \/* For\u00e7a a ocupar tot l'ample disponible *\/\n    position: relative;\n  }\n\n  .video-wrapper-horitzontal-2 iframe {\n    width: 100%;\n    aspect-ratio: 16 \/ 9; \/* Format panor\u00e0mic horitzontal *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-single-horitzontal-2 {\n      \/* Marge lateral de sagnat per a m\u00f2bil *\/\n      padding-left: 12px !important;  \n      padding-right: 12px !important; \n    }\n  }\n<\/style>\n\n<div class=\"video-single-horitzontal-2\">\n  <div class=\"video-wrapper-horitzontal-2\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185125994?h=d4a4391970&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video Individual Horitzontal 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>Recordem haver assistit al primer concert de <em>Shellac<\/em> a l&#8217;Auditori del F\u00f2rum i a tots els posteriors. Era l&#8217;\u00fanica banda que es repetia al cartell any rere any. Va ser emocionant veure que la nostra samarreta es va convertir en l&#8217;homenatge que el festival li va fer al seu l\u00edder, <em>Steve Albini<\/em>, quan va morir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"750\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1.jpg\" alt=\"\" class=\"wp-image-2995\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1-1280x500.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1-768x300.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-primavera-project-02-alt-1-1536x600.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":2990,"menu_order":22,"template":"","project_type":[24,21],"class_list":["post-3006","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-print-ca","project_type-branding-ca"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project\/3006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media\/2990"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/media?parent=3006"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/ca\/wp-json\/wp\/v2\/project_type?post=3006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}