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Eat your words

Challenge

Transforming a product into a medium.

Chocoletters is a project led by typographers, engineers, and cocoa enthusiasts that has a specific line of message tablets. Any copywriter’s dream made edible reality.

We developed several collections for them. At Christmas, “Eat Your Words” played with the New Year’s resolutions we never keep. For Valentine’s Day, three distinct territories: “Say It with Chocolate” for the romantics, “Saint Single” for those celebrating being alone, and “Better Than Sex” for those who don’t do halfway measures.

It’s not just about creating great headlines; the medium itself is essential to complete the message.
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