Usted. A better you.


The life awaiting you


Transform a complicated brief into a simple campaign.

The Catalan parliament passed a bill to reform office and school timetables, shop opening times and TV schedules. The government wanted to run a campaign to create a favourable opinion regarding these changes, whose aim is to boost health, reduce stress and improve everyone’s work-life balance. Too many things to communicate that could, however, be summed up in one benefit: more time to do whatever you want

We need to make things easy for the target. But we should never underestimate them.

The target was very broad; essentially everyone. So we had to find the right tone to reach them all through a campaign running on the full range of traditional media: TV, Print, Radio and Outdoor. 

Our work also won a silver Laus. Or was it gold? Well, that’s another story. 

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