Usted. A better you.

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Being normal is extra-ordinary

Challenge

Develop storytelling on Instagram that attracts thousands of followers.

The “Hombre Normal” (Normal Man) character emerged in response to the sensational but not very believable versions of ourselves we project on social media. He acts as a receptacle for universal insights. Among his greatest achievements is attracting over 50k followers from all over the world. Including Instagram itself, which dedicated a post to him in its blog and included him on its list of suggested users. 

Good storytelling always builds: it generates fans and lasts over time.

The “Hombre Normal” was also a Netflix ambassador when it first launched in Spain, starring in his own campaign and even having his picture taken with his favourite celebrities. The “Hombre Normal” has been interviewed and reviewed in publications such as Yorokobu, Pixable, Design Taxi, Instagramers, El Mundo and yonkis.com, among many others. 

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