Usted. A better you.

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The beauty of life

Challenge

Create a cosmetics brand that's not superficial.

Y.En wasn’t just any old cosmetics brand; it was owned by a nanomedicine laboratory dedicated to cancer research. That’s why, when we built their strategy and brand concept, we made it clear that Y.En wasn’t about beauty but about life. The effect of the cream went far beyond the surface of the epidermis. 

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