{"id":1221,"date":"2020-07-06T14:10:43","date_gmt":"2020-07-06T12:10:43","guid":{"rendered":"http:\/\/somosusted.com\/naming\/both-peoplecomms\/"},"modified":"2020-08-05T13:31:24","modified_gmt":"2020-08-05T11:31:24","slug":"both-peoplecomms","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/en\/naming-projects\/both-peoplecomms\/","title":{"rendered":"Both People &#038; Comms"},"content":{"rendered":"\n<p>To start with, <em>a complicated brief<\/em>. An agency that&#8217;s also a consultant. That creates campaigns and content for the public but also internal communication. That handles press as well as public relations. The result is <em>a summary of the brief, simplifying the description as much as possible<\/em>. 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