{"id":2628,"date":"2025-11-26T14:43:34","date_gmt":"2025-11-26T12:43:34","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=naming&#038;p=2628"},"modified":"2025-11-26T14:43:35","modified_gmt":"2025-11-26T12:43:35","slug":"__trashed-2","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/en\/naming-projects\/__trashed-2\/","title":{"rendered":"Verte"},"content":{"rendered":"\n<p>In Barcelona there are many prestigious ophthalmology centers. The ICO (Institut Catal\u00e0 d&#8217;Oftalmologia) was one of them. But its brand looked like many others: the ICR (Institut Catal\u00e0 de la Retina), the IMO (Instituto de Microcirug\u00eda Ocular), the ICOF (Institut Cl\u00ednic d&#8217;Oftalmologia)&#8230; This situation created confusion and a lack of distinction. <em>Verte<\/em> (to see you) is a unique name in the sector that highlights the doctor-patient relationship through a human and natural act. A name that brings freshness and differentiation to a market saturated with brands without identity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1240\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02.jpg\" alt=\"\" class=\"wp-image-2617\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02-1280x827.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02-768x496.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-verte-naming-02-1536x992.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-2628","naming","type-naming","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/naming\/2628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/naming"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/naming"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}