{"id":2660,"date":"2025-11-26T13:29:50","date_gmt":"2025-11-26T11:29:50","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=naming&#038;p=2660"},"modified":"2025-11-26T13:31:50","modified_gmt":"2025-11-26T11:31:50","slug":"the-table","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/en\/naming-projects\/the-table\/","title":{"rendered":"The Table"},"content":{"rendered":"\n<p>Many consultancies have a branding problem. On top of the endless paperwork, incomprehensible language and cryptic documents, there&#8217;s a sense of lack of dynamism and relevance, of little sensitivity and heaviness. <br><em>The Table<\/em> wanted to be the opposite: a small team that speaks clearly and solves the complex without making a drama of it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-the-table-naming-03.gif\" alt=\"\" class=\"wp-image-2490\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-the-table-naming-02-scaled.gif\" alt=\"\" class=\"wp-image-2487\"\/><\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-2660","naming","type-naming","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/naming\/2660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/naming"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/naming"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}