{"id":2677,"date":"2025-11-26T12:57:42","date_gmt":"2025-11-26T10:57:42","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=naming&#038;p=2677"},"modified":"2025-11-26T13:02:28","modified_gmt":"2025-11-26T11:02:28","slug":"occident","status":"publish","type":"naming","link":"https:\/\/somosusted.com\/en\/naming-projects\/occident\/","title":{"rendered":"Occident"},"content":{"rendered":"\n<p>It&#8217;s not easy to change a brand with more than 150 years of history. <br><em>Grupo Catalana Occidente<\/em> wanted to unify its different traditional business brands\u2014Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and Norte Hispana Seguros\u2014and to do so, it needed to express this through a new name. A name that is far more strategic than creative, because we believe a brand cannot simply change; it must evolve. <\/p>\n\n\n\n<p><em>Occident<\/em> captures the essence of the original brand, streamlines it and globalises it, with a form that works in both English and Catalan. A step taken with common sense and deep respect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01.jpg\" alt=\"\" class=\"wp-image-2673\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01-1280x720.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01-768x432.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-01-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","class_list":["post-2677","naming","type-naming","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/naming\/2677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/naming"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/naming"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}