{"id":1135,"date":"2020-07-06T13:15:17","date_gmt":"2020-07-06T11:15:17","guid":{"rendered":"http:\/\/somosusted.com\/project\/mark-maddox\/"},"modified":"2020-08-05T12:38:23","modified_gmt":"2020-08-05T10:38:23","slug":"mark-maddox","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/mark-maddox\/","title":{"rendered":"Mark Maddox"},"content":{"rendered":"\n<p>Mark Maddox is Viceroy&#8217;s youngest watch brand. <em>Bling<\/em> <em>bling<\/em>. Mainstream. Highly affordable. They needed a brand idea that would help them connect with the teen culture. &#8220;<em>Me Now<\/em>&#8221; is a concept based on selfies. In the here and now. For someone still at school there&#8217;s no past or future, only the present: <em>Carpe minutem.<\/em><\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_06.jpg\" alt=\"\" data-id=\"546\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_06.jpg\" data-link=\"http:\/\/somosusted.com\/project\/mark-maddox\/markmaddox_foto_06\/\" class=\"wp-image-546\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_06.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_06-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_06-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_06-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n\n\n<div id=\"quote-block_5f030747bcf2c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tExpressiveness. Positive attitude. Self-affirmation. Youthful values we managed to unite with the product.  \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_10.jpg\" alt=\"\" data-id=\"550\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_10.jpg\" data-link=\"http:\/\/somosusted.com\/project\/mark-maddox\/markmaddox_foto_10\/\" class=\"wp-image-550\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_10.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_10-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_10-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_10-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_09.jpg\" alt=\"\" data-id=\"551\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_09.jpg\" data-link=\"http:\/\/somosusted.com\/project\/mark-maddox\/markmaddox_foto_09\/\" class=\"wp-image-551\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_09.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_09-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_09-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_09-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_11.jpg\" alt=\"\" data-id=\"549\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_11.jpg\" data-link=\"http:\/\/somosusted.com\/project\/mark-maddox\/markmaddox_foto_11\/\" class=\"wp-image-549\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_11.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_11-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_11-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_foto_11-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div id=\"gallery-block_5f19b0b0743ea\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_catalogue_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/MarkMaddox_catalogue_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/441043572?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>","protected":false},"featured_media":1007,"menu_order":73,"template":"","project_type":[22,25,26],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mark Maddox | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/en\/project\/mark-maddox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Maddox | Usted\" \/>\n<meta property=\"og:description\" content=\"Mark Maddox is Viceroy&#8217;s youngest watch brand. 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