{"id":1149,"date":"2020-07-06T12:24:31","date_gmt":"2020-07-06T10:24:31","guid":{"rendered":"http:\/\/somosusted.com\/project\/glovo\/"},"modified":"2020-08-06T19:00:20","modified_gmt":"2020-08-06T17:00:20","slug":"glovo","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/glovo\/","title":{"rendered":"Glovo"},"content":{"rendered":"\n<p>One day <em>Glovo actually ordered a Glovo from us<\/em>. At that time, very few people knew what it was. And we managed to enlighten them but without giving up any creativity or our sense of humour. We added to the brand by creating a fresh, familiar tone that gave it personality and which it has maintained.&nbsp;<\/p>\n\n\n\n\n\n<div id=\"quote-block_5f02fb6773d27\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tPeople don&#8217;t see business models, only brands. We don&#8217;t believe in formulas or &#8220;startup ads&#8221;. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n","protected":false},"featured_media":1477,"menu_order":25,"template":"","project_type":[28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Glovo | Usted<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/en\/project\/glovo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glovo | Usted\" \/>\n<meta property=\"og:description\" content=\"One day Glovo actually ordered a Glovo from us. At that time, very few people knew what it was. And we managed to enlighten them but without giving up any creativity or our sense of humour. We added to the brand by creating a fresh, familiar tone that gave it personality and which it has&nbsp; &hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somosusted.com\/en\/project\/glovo\/\" \/>\n<meta property=\"og:site_name\" content=\"Usted\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somosusted\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-06T17:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/glovo_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Usted_TW\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/somosusted.com\/en\/project\/glovo\/\",\"url\":\"https:\/\/somosusted.com\/en\/project\/glovo\/\",\"name\":\"Glovo | Usted\",\"isPartOf\":{\"@id\":\"https:\/\/somosusted.com\/#website\"},\"datePublished\":\"2020-07-06T10:24:31+00:00\",\"dateModified\":\"2020-08-06T17:00:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/somosusted.com\/en\/project\/glovo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/somosusted.com\/en\/project\/glovo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/somosusted.com\/en\/project\/glovo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/somosusted.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\/\/somosusted.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Glovo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/somosusted.com\/#website\",\"url\":\"https:\/\/somosusted.com\/\",\"name\":\"Usted\",\"description\":\"A better you.\",\"publisher\":{\"@id\":\"https:\/\/somosusted.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/somosusted.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/somosusted.com\/#organization\",\"name\":\"Usted\",\"url\":\"https:\/\/somosusted.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/_usted_\/\",\"https:\/\/www.linkedin.com\/company\/usted-\",\"https:\/\/www.facebook.com\/somosusted\/\",\"https:\/\/twitter.com\/Usted_TW\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"contentUrl\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Usted\"},\"image\":{\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Glovo | Usted","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somosusted.com\/en\/project\/glovo\/","og_locale":"en_US","og_type":"article","og_title":"Glovo | Usted","og_description":"One day Glovo actually ordered a Glovo from us. 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