{"id":1151,"date":"2020-07-06T12:20:11","date_gmt":"2020-07-06T10:20:11","guid":{"rendered":"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/"},"modified":"2020-08-03T12:42:21","modified_gmt":"2020-08-03T10:42:21","slug":"generalitat-de-catalunya","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/generalitat-de-catalunya\/","title":{"rendered":"Catalan Government"},"content":{"rendered":"\n<p>The Catalan parliament passed a bill to reform office and school timetables, shop opening times and TV schedules. The government wanted to run a campaign to create a favourable opinion regarding these changes, whose aim is to <em>boost health, reduce stress and improve everyone&#8217;s work-life balance<\/em>. Too many things to communicate that could, however, be summed up in one benefit: <em>more time to do whatever you want<\/em>.&nbsp;<\/p>\n\n\n\n<div id=\"gallery-block_5f1b1a9871309\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_09.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_06.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_08.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_07.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n\n\n<div id=\"quote-block_5f02fa0f3ddbc\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tWe need to make things easy for the target. But we should never underestimate them. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<div id=\"gallery-block_5f1b19a8f593c\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_05.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_04.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/lareforma_03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>The target was very broad; essentially everyone. So we had to find the right tone to reach them all through a campaign running on the full range of traditional media: <em>TV, Print, Radio and Outdoor.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"600\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_S.gif\" alt=\"\" data-id=\"632\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_S.gif\" data-link=\"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/banner_rh_264x600_s\/\" class=\"wp-image-632\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"600\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_Ll.gif\" alt=\"\" data-id=\"631\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_Ll.gif\" data-link=\"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/banner_rh_264x600_ll\/\" class=\"wp-image-631\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"264\" height=\"600\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_C.gif\" alt=\"\" data-id=\"630\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/banner_RH_264x600_C.gif\" data-link=\"http:\/\/somosusted.com\/project\/generalitat-de-catalunya\/banner_rh_264x600_c\/\" class=\"wp-image-630\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Our work also won a silver Laus. Or was it gold? Well, that&#8217;s <em>another story.<\/em>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lausted\" src=\"https:\/\/player.vimeo.com\/video\/441551020?h=864194db0d&amp;dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":1481,"menu_order":7,"template":"","project_type":[25,26,28],"class_list":["post-1151","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-digital-en","project_type-print-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}