{"id":1153,"date":"2020-07-06T12:10:44","date_gmt":"2020-07-06T10:10:44","guid":{"rendered":"http:\/\/somosusted.com\/project\/clipper-rolling-paper\/"},"modified":"2020-10-05T19:37:39","modified_gmt":"2020-10-05T17:37:39","slug":"clipper-rolling-paper","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/","title":{"rendered":"Clipper Rolling Paper"},"content":{"rendered":"\n<p>First of all, we hope you like the project but smoking is bad. <br><em>You shouldn&#8217;t smoke<\/em>.<br>That said, Clipper wanted to relaunch its cigarette paper after two failures. Our strategy was to <em>remain faithful to the brand&#8217;s DNA<\/em>. We created different collections of packs and proposed that new ones should be brought out regularly, just like Clipper does with its lighters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01.jpg\" alt=\"\" class=\"wp-image-1693\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/clipper_packs_01-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>We didn&#8217;t go for drawings of marijuana leaves or animal prints, which are so last century. <em>We added value to the product through limited editions created by artists<\/em>, something no-one else in the market had done before and which also gave us the chance to generate all kinds of content.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/444868054?background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_5f02f74c4ae75\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tOur work is about delivering value at all points of contact. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01.jpg\" alt=\"\" data-id=\"1683\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/clipper_poster_01-2-2\/\" class=\"wp-image-1683\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01.jpg 1358w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01-905x1280.jpg 905w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01-768x1086.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_01-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03.jpg\" alt=\"\" data-id=\"1686\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/clipper_poster_03-2-2\/\" class=\"wp-image-1686\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03.jpg 1358w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03-905x1280.jpg 905w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03-768x1086.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_03-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02.jpg\" alt=\"\" data-id=\"1689\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/clipper-rolling-paper\/clipper_poster_02-2-2\/\" class=\"wp-image-1689\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02.jpg 1358w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02-905x1280.jpg 905w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02-768x1086.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/08\/clipper_poster_02-1086x1536.jpg 1086w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>We created an <em>international campaign<\/em>, all kinds of materials, a website and even an app that translated dance moves into graphics. We gave the brand a presence at points of sale, music festivals, on social and digital media. And we focused on a younger target by speaking their language: originality, rebellion, rap. <em>Yes, yes y&#8217;all, and u don&#8217;t stop<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Clipper - Web App\" src=\"https:\/\/player.vimeo.com\/video\/444882133?h=98ebcc1dff&amp;dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Web Clipperstyle\" src=\"https:\/\/player.vimeo.com\/video\/165283592?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"featured_media":1704,"menu_order":35,"template":"","project_type":[22,25,26,28],"class_list":["post-1153","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en","project_type-digital-en","project_type-print-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/1704"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}