{"id":1155,"date":"2020-07-06T12:00:21","date_gmt":"2020-07-06T10:00:21","guid":{"rendered":"http:\/\/somosusted.com\/project\/legaris\/"},"modified":"2020-08-06T19:01:01","modified_gmt":"2020-08-06T17:01:01","slug":"legaris","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/legaris\/","title":{"rendered":"Legaris"},"content":{"rendered":"\n<p>Legaris, <em>the Ribera de Duero DO wine brand by Ravent\u00f3s Codorn\u00edu<\/em> whose distribution was based on mass market and hospitality, needed to be repositioned to go on growing, especially in the Swiss and German markets. Authenticity, honesty and balance are all values we appreciate in a wine. But also in a person. <em>We decided to build the brand based on who and not what<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02.jpg\" alt=\"\" data-id=\"1325\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/legaris\/legaris_02-2\/\" class=\"wp-image-1325\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_02-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03.jpg\" alt=\"\" data-id=\"1328\" data-full-url=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03.jpg\" data-link=\"http:\/\/somosusted.com\/en\/project\/legaris\/legaris_03-2\/\" class=\"wp-image-1328\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/legaris_03-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n\n\n<div id=\"quote-block_5f02f59e7e3f9\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tWe positioned Legaris more like a fragrance brand than a wine brand. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Legaris - S\u00e9 quien eres\" src=\"https:\/\/player.vimeo.com\/video\/289052177?dnt=1&amp;app_id=122963\" width=\"600\" height=\"338\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&#8220;<em>Be who you are<\/em>&#8221; is a concept that relates the product with attributes the target identifies with. As we say in the brandbook we created, <em>it reminds us that we mustn&#8217;t give up on our values or beliefs<\/em>. And it allows us to be truly authentic, in a way that sets us apart from other wine brands. Let&#8217;s drink to that authenticity. <em>Cheers<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1.jpg\" alt=\"\" class=\"wp-image-1335\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1-1280x960.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1-768x576.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/brandbook-1-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":1341,"menu_order":30,"template":"","project_type":[22,25,26,28],"class_list":["post-1155","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en","project_type-digital-en","project_type-print-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/1341"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}