{"id":1911,"date":"2022-01-31T13:56:42","date_gmt":"2022-01-31T11:56:42","guid":{"rendered":"http:\/\/somosusted.com\/?post_type=project&#038;p=1911"},"modified":"2022-02-01T11:25:14","modified_gmt":"2022-02-01T09:25:14","slug":"lamixtura","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/lamixtura\/","title":{"rendered":"Lamixtura"},"content":{"rendered":"\n<p><em>Lamixtura<\/em> is a brand founded by two scientists, offering cosmetic products of the highest quality, that&#8217;s struggling to carve a niche for itself in the competitive sector of natural cosmetics. They have great expertise in product development but not in communication, so they asked us to help them add <em>concept, tone and aesthetics<\/em> to their work. We decided to create versatile material that would help them lay the brand&#8217;s foundations and could be used for both <em>B2B<\/em> and <em>B2C<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2003\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura05okU.jpg\" alt=\"\" class=\"wp-image-2003\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura05okU.jpg 1080w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura05okU-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura05okU-768x960.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"2006\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura16.jpg\" alt=\"\" class=\"wp-image-2006\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura16.jpg 1080w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura16-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura16-768x960.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/figure>\n\n\n\n\n\n<div id=\"quote-block_60621836eee22\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tA small brand is not a small client.<br \/>\r\n\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"1991\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_extra_03.jpg\" alt=\"\" class=\"wp-image-1991\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_extra_03.jpg 1080w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_extra_03-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_extra_03-768x960.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-id=\"1988\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_15.jpg\" alt=\"\" class=\"wp-image-1988\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_15.jpg 1080w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_15-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_15-768x960.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The content of our <em>brand booklet<\/em> for Lamixtura is useful for a client with limited possibilities because it can be split up and adapted to different communication needs: social media, talks, websites, presentations, POS materials&#8230; An essential first step to grow the brand and take it to the <em>next level<\/em>.&nbsp;<\/p>\n\n\n\n<div id=\"gallery-block_61f7ccfc953a1\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_portada.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/Lamixtura_emboss.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/01\/pagines_women.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/02\/pagines_interiors-2.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n","protected":false},"featured_media":2021,"menu_order":33,"template":"","project_type":[26,22],"class_list":["post-1911","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-print-en","project_type-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/1911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2021"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=1911"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=1911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}