{"id":2055,"date":"2022-09-13T13:08:54","date_gmt":"2022-09-13T11:08:54","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2055"},"modified":"2022-09-15T12:47:09","modified_gmt":"2022-09-15T10:47:09","slug":"colonial-utopicus","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/colonial-utopicus\/","title":{"rendered":"Colonial &#038; Utopicus"},"content":{"rendered":"\n<p>The post-pandemic situation has encouraged <em>new approaches to work and business culture<\/em>. But society is also starting to question the role played by the office, a physical presence at the workplace and employee health.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"327\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/teaser-1.gif\" alt=\"\" class=\"wp-image-2084\"\/><\/figure>\n\n\n\n<p>Faced with these circumstances, <em>Colonial and its subsidiary,<\/em> <em>Utopicus<\/em>, both leading companies in the office rental and flexible workspace market, needed a communication campaign that would highlight the value of shared workspace as an essential tool in developing projects and businesses successfully.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low.jpg\" alt=\"\" class=\"wp-image-2059\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/mag_realoffice_low-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>This is how the &#8220;<em>Real Office<\/em>&#8221; concept came about. An idea that positions the office as a meeting place that is necessary to create a true team spirit, real connections between employees and companies and an authentic business culture, as well as ensuring the maximum impact of ideas.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/681829679?h=23cff2f834&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"REAL OFFICE\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_631618ed8937c\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tWhy run a simple campaign when the context demands information, debate or inspiration?<br \/>\r\n\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n<div class=\"html\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/746826449?h=d2c7b74be9&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Influencers\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>In addition to a campaign via digital media and social networks, the communication also involved some of the foremost <em>Top Voices of LinkedIn<\/em> in Spain, who&#8217;ve written a collection of articles on today&#8217;s burning issues in the business environment: new approaches to work, the emotional well-being of workers and leadership crisis and styles.&nbsp;<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/747566318?h=7e1470d13f&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Social\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>All these articles have been posted on a website created especially for the campaign, where <em>leads<\/em> have also been generated to <em>attract<\/em> potential customers.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/746835932?h=4b70e271ae&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Web Real Office\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>This ensures we also include brands in the conversation, going beyond a simple brand image campaign.<\/p>\n","protected":false},"featured_media":2237,"menu_order":4,"template":"","project_type":[25,9,22,8,6,26,7,28],"class_list":["post-2055","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-digital-en","project_type-branding","project_type-branding-en","project_type-digital","project_type-print","project_type-print-en","project_type-video","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2237"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2055"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}