{"id":2131,"date":"2022-09-13T13:10:19","date_gmt":"2022-09-13T11:10:19","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2131"},"modified":"2022-09-13T16:59:55","modified_gmt":"2022-09-13T14:59:55","slug":"tinta","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/tinta\/","title":{"rendered":"Tinta"},"content":{"rendered":"\n<p>Tinta is a new typeface by Jordi Embodas that&#8217;s inspired by the Renaissance and explores different expressions of printed text.&nbsp;When Jordi&nbsp;asked us to come up with a&nbsp;launch campaign, it was clear&nbsp;to us that,&nbsp;to honour&nbsp;this font, we had to&nbsp;use&nbsp;it somewhere&nbsp;important.&nbsp;<br>But where?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1536\" height=\"1920\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1536x1920.jpg\" alt=\"\" class=\"wp-image-2114\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1536x1920.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1229x1536.jpg 1229w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta-1638x2048.jpg 1638w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/hero_image_tinta.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<p>With&nbsp;the slogan &#8220;Printed ink letter forever&#8221;, we decided to&nbsp;hold&nbsp;a competition&nbsp;on the social media sites of&nbsp;@tipografies and @_usted_, the winning&nbsp;messages&nbsp;being tattooed for free using&nbsp;the Tinta typeface.&nbsp;More than fifty people proposed&nbsp;all kinds of&nbsp;words, phrases and names to be inked on their bodies.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/685969420?h=cb4f658004&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Tinta - Case study\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_631624b594ab7\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tWhen you dare to do something different, you always find people to go with you.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1200\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06.jpg\" alt=\"\" class=\"wp-image-2117\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06-1280x800.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06-768x480.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta_diptic_06-1536x960.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>We selected the 5 proposals that&nbsp;appealed&nbsp;to us the&nbsp;most&nbsp;and the skin of these 5 graphic designers became the perfect canvas for this timeless&nbsp;font: <em>a link between typographer and user that will last forever.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1.jpg\" alt=\"\" class=\"wp-image-2123\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div id=\"gallery-block_6319d7fce883d\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/tinta-03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n","protected":false},"featured_media":2143,"menu_order":0,"template":"","project_type":[25,26],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tinta | Usted<\/title>\n<meta name=\"description\" content=\"Idea, concept and campaign for the launch of the Tinta typeface by Jordi Embodas. 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