{"id":2146,"date":"2022-09-13T13:09:25","date_gmt":"2022-09-13T11:09:25","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2146"},"modified":"2026-04-26T22:31:47","modified_gmt":"2026-04-26T20:31:47","slug":"centro-de-oftalmologia-barraquer","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/centro-de-oftalmologia-barraquer\/","title":{"rendered":"Barraquer"},"content":{"rendered":"\n<p>When we think about health, we think about exercise, a healthy diet, a good night&#8217;s sleep&#8230; but we don&#8217;t usually think about something as important as <em>our eyesight<\/em>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup-1440x1920.jpg\" alt=\"\" class=\"wp-image-2132\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup-1440x1920.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup-1152x1536.jpg 1152w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup-1536x2048.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/barraquer_bosc_mockup.jpg 1920w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<p>The <em>Barraquer Ophthalmology Centre <\/em>is a historic institution in its field; an international benchmark that wanted to go a step further with a <em>leadership <\/em>campaign based on prevention and awareness regarding healthy eyesight.&nbsp;<\/p>\n\n\n\n\n\n<div id=\"quote-block_9c3926a93b133b98cb2ae0d2b8649a57\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tA leading brand is able to communicate beyond its own product. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<p>To achieve such a complex task, we decided to develop <em>an idea that&#8217;s extremely simple <\/em>but visually iconic; a campaign that places images centre stage, with a concise, memorable message at the end.&nbsp;<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/747953493?h=bb625b59dd&amp;background=1&amp;autoplay=1&amp;loop=1&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Barraquer | Loop CAST\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>Why not run an eye over it? \ud83d\ude09<\/p>\n","protected":false},"featured_media":2140,"menu_order":27,"template":"","project_type":[28,8,25,26,6,7],"class_list":["post-2146","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-video-en","project_type-digital","project_type-digital-en","project_type-print-en","project_type-print","project_type-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2140"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2146"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}