{"id":2172,"date":"2022-09-13T13:10:35","date_gmt":"2022-09-13T11:10:35","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2172"},"modified":"2022-09-13T14:31:44","modified_gmt":"2022-09-13T12:31:44","slug":"pilma","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/pilma\/","title":{"rendered":"Pilma"},"content":{"rendered":"\n<p>Pilma is an iconic brand that many of us have grown up with. More than just a designer furniture and objects shop, as a brand Pilma has always embodied the spirit of <em>Barcelona design<\/em>. After 45 years, the brand needed to be repositioned to ensure it could move forward but without losing its historical essence.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"http:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280.jpg\" alt=\"\" class=\"wp-image-2168\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_poster_laus_1920x1280-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>&#8220;The idea. The aesthetics.&#8221; is form at the service of functionality. Reason and emotion. A brand concept that <em>restores value to the idea of what we call design<\/em>. Based on the sense of balance and timeless vision with which Pilma selects the items in its catalogue. Belief in unalterable style and criteria and a commitment to creating a culture of design.\u00a0<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/633084937?h=5af9b2220f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"PILMA La silla\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_63162071fde29\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tTo rejuvenate a brand, its image and message must be updated but without losing its essence. \t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" data-id=\"2153\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01.jpg\" alt=\"\" class=\"wp-image-2153\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_01-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1920\" data-id=\"2156\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02.jpg\" alt=\"\" class=\"wp-image-2156\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_descubrir_02-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The campaigns arising from this strategy convey the brand&#8217;s key values by means of extremely simple ideas. Simplicity. Sobriety. Minimalism. Timelessness. <em>A project designed to last<\/em>.<\/p>\n\n\n\n<div id=\"gallery-block_63205ac61f173\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_madrid_01.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_madrid_02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2022\/09\/pilma_madrid_03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/581124304?h=c26d417973&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Pilma - Descubrir\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>","protected":false},"featured_media":2152,"menu_order":14,"template":"","project_type":[22,25,26,28],"class_list":["post-2172","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en","project_type-digital-en","project_type-print-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2152"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2172"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}