{"id":2459,"date":"2026-04-21T17:28:01","date_gmt":"2026-04-21T15:28:01","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2459"},"modified":"2026-04-21T17:28:01","modified_gmt":"2026-04-21T15:28:01","slug":"chocoletters","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/chocoletters\/","title":{"rendered":"Chocoletters"},"content":{"rendered":"\n<p>Chocoletters es un proyecto liderado por tip\u00f3grafos, ingenieros y cacaon\u00f3manos que tiene una l\u00ednea espec\u00edfica de tabletas con mensaje. <em>El sue\u00f1o de cualquier redactor hecho realidad comestible<\/em>.&nbsp;<\/p>\n\n\n\n<div id=\"gallery-block_f9735d1d695e7ae22a3bf715e0138802\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-06.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-07.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-08.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-09.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>Para ellos desarrollamos varias colecciones. En Navidad, &#8220;C\u00f3mete tus palabras&#8221; jugaba con los prop\u00f3sitos de a\u00f1o nuevo que nunca cumplimos. Para San Valent\u00edn, tres territorios distintos: &#8220;D\u00edselo con chocolate&#8221; para los rom\u00e1nticos, &#8220;San Solter\u00edn&#8221; para los que celebran estar solos, y &#8220;Mejor que el sexo&#8221; para los que no tienen medias tintas.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2357\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-01.jpg\" alt=\"\" class=\"wp-image-2357\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-01.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-01-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-01-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-01-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2360\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-02.jpg\" alt=\"\" class=\"wp-image-2360\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-02.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-02-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-02-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-02-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n\n\n<div id=\"quote-block_02e763c9bbf88af589037ea7163c1d9a\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\tNo se trata solo de crear buenos titulares, el propio medio es esencial para completar el mensaje.\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<figure class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2372\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-03-1.jpg\" alt=\"\" class=\"wp-image-2372\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-03-1.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-03-1-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-03-1-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-03-1-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2375\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-04-1.jpg\" alt=\"\" class=\"wp-image-2375\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-04-1.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-04-1-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-04-1-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-04-1-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2378\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-05-1.jpg\" alt=\"\" class=\"wp-image-2378\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-05-1.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-05-1-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-05-1-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-05-1-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":2383,"menu_order":0,"template":"","project_type":[22],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chocoletters | Usted<\/title>\n<meta name=\"description\" content=\"Redacci\u00f3n de conceptos y titulares para campa\u00f1as de Chocoletters. El chocolate deja de ser producto para convertirse en medio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/en\/project\/chocoletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chocoletters | Usted\" \/>\n<meta property=\"og:description\" content=\"Redacci\u00f3n de conceptos y titulares para campa\u00f1as de Chocoletters. El chocolate deja de ser producto para convertirse en medio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somosusted.com\/en\/project\/chocoletters\/\" \/>\n<meta property=\"og:site_name\" content=\"Usted\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somosusted\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-thumb2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1036\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Usted_TW\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/somosusted.com\/en\/project\/chocoletters\/\",\"url\":\"https:\/\/somosusted.com\/en\/project\/chocoletters\/\",\"name\":\"Chocoletters | Usted\",\"isPartOf\":{\"@id\":\"https:\/\/somosusted.com\/#website\"},\"datePublished\":\"2026-04-21T15:28:01+00:00\",\"dateModified\":\"2026-04-21T15:28:01+00:00\",\"description\":\"Redacci\u00f3n de conceptos y titulares para campa\u00f1as de Chocoletters. El chocolate deja de ser producto para convertirse en medio.\",\"breadcrumb\":{\"@id\":\"https:\/\/somosusted.com\/en\/project\/chocoletters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/somosusted.com\/en\/project\/chocoletters\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/somosusted.com\/en\/project\/chocoletters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/somosusted.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Project\",\"item\":\"https:\/\/somosusted.com\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chocoletters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/somosusted.com\/#website\",\"url\":\"https:\/\/somosusted.com\/\",\"name\":\"Usted\",\"description\":\"A better you.\",\"publisher\":{\"@id\":\"https:\/\/somosusted.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/somosusted.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/somosusted.com\/#organization\",\"name\":\"Usted\",\"url\":\"https:\/\/somosusted.com\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/_usted_\/\",\"https:\/\/www.linkedin.com\/company\/usted-\",\"https:\/\/www.facebook.com\/somosusted\/\",\"https:\/\/twitter.com\/Usted_TW\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"contentUrl\":\"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Usted\"},\"image\":{\"@id\":\"https:\/\/somosusted.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chocoletters | Usted","description":"Redacci\u00f3n de conceptos y titulares para campa\u00f1as de Chocoletters. El chocolate deja de ser producto para convertirse en medio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/somosusted.com\/en\/project\/chocoletters\/","og_locale":"en_US","og_type":"article","og_title":"Chocoletters | Usted","og_description":"Redacci\u00f3n de conceptos y titulares para campa\u00f1as de Chocoletters. El chocolate deja de ser producto para convertirse en medio.","og_url":"https:\/\/somosusted.com\/en\/project\/chocoletters\/","og_site_name":"Usted","article_publisher":"https:\/\/www.facebook.com\/somosusted\/","og_image":[{"width":2560,"height":1036,"url":"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-chocoletters-projecte-thumb2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Usted_TW","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/somosusted.com\/en\/project\/chocoletters\/","url":"https:\/\/somosusted.com\/en\/project\/chocoletters\/","name":"Chocoletters | Usted","isPartOf":{"@id":"https:\/\/somosusted.com\/#website"},"datePublished":"2026-04-21T15:28:01+00:00","dateModified":"2026-04-21T15:28:01+00:00","description":"Redacci\u00f3n de conceptos y titulares para campa\u00f1as de Chocoletters. El chocolate deja de ser producto para convertirse en medio.","breadcrumb":{"@id":"https:\/\/somosusted.com\/en\/project\/chocoletters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/somosusted.com\/en\/project\/chocoletters\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/somosusted.com\/en\/project\/chocoletters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/somosusted.com\/en\/"},{"@type":"ListItem","position":2,"name":"Project","item":"https:\/\/somosusted.com\/project\/"},{"@type":"ListItem","position":3,"name":"Chocoletters"}]},{"@type":"WebSite","@id":"https:\/\/somosusted.com\/#website","url":"https:\/\/somosusted.com\/","name":"Usted","description":"A better you.","publisher":{"@id":"https:\/\/somosusted.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/somosusted.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/somosusted.com\/#organization","name":"Usted","url":"https:\/\/somosusted.com\/","sameAs":["https:\/\/www.instagram.com\/_usted_\/","https:\/\/www.linkedin.com\/company\/usted-","https:\/\/www.facebook.com\/somosusted\/","https:\/\/twitter.com\/Usted_TW"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/somosusted.com\/#\/schema\/logo\/image\/","url":"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg","contentUrl":"https:\/\/somosusted.com\/wp-content\/uploads\/2020\/07\/usted_01.jpg","width":1920,"height":1280,"caption":"Usted"},"image":{"@id":"https:\/\/somosusted.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2459"}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2459"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}