{"id":2726,"date":"2026-04-21T17:50:41","date_gmt":"2026-04-21T15:50:41","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2726"},"modified":"2026-05-06T16:49:04","modified_gmt":"2026-05-06T14:49:04","slug":"occident","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/occident\/","title":{"rendered":"Occident"},"content":{"rendered":"\n<p>Grupo Catalana Occidente wanted to unify its traditional business brands \u2014 Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and Norte Hispana Seguros \u2014 and needed to express that through a new name. A name that is far more strategic than creative, because we believe a brand cannot simply change; it has to evolve.<\/p>\n\n\n\n<p><em>Occident<\/em> captures the essence of the original brand, makes it leaner and more global, with a form that works equally in English and in Catalan. A move grounded in common sense and deep respect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03.jpg\" alt=\"\" class=\"wp-image-2670\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03-1280x720.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03-768x432.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/11\/usted-occident-naming-03-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>To launch the new brand internally, we created an internal campaign featuring employees from all the group&#8217;s companies as its protagonists.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1177354442?h=5623459705&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Occident\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>","protected":false},"featured_media":3030,"menu_order":24,"template":"","project_type":[22,28],"class_list":["post-2726","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/3030"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2726"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}