{"id":2728,"date":"2026-04-21T17:28:30","date_gmt":"2026-04-21T15:28:30","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2728"},"modified":"2026-05-06T16:54:15","modified_gmt":"2026-05-06T14:54:15","slug":"glucosa","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/glucosa\/","title":{"rendered":"Glucosa"},"content":{"rendered":"\n<p>Glucosa is a typeface heir to the contrasts of gothic handwritten letters, alternating thick and thin strokes. While the underlying structure is composed of firm and decisive marks, the finish carries a sweet and pervasive softness. <em>Some glyphs even seem to have been dipped in honey.<\/em><\/p>\n\n\n\n<p>We&#8217;ve built a visual universe around the brand concept, creating different applications using all kinds of analog and digital techniques to see the typeface in action and generate content to promote it.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container {\n      flex-direction: column;\n      \n      \/* HE REDU\u00cfT AIX\u00d2 DE 30px A 10px: *\/\n      gap: 10px; \n      \n      \/* Marge lateral (ajustat al teu site) *\/\n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container\">\n  <div class=\"video-wrapper\">\n    <iframe src=\"https:\/\/player.vimeo.com\/video\/1138881917?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper\">\n    <iframe src=\"https:\/\/player.vimeo.com\/video\/1138889241?h=e336346467&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479&amp;loop=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1920\" data-id=\"2466\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02.jpg\" alt=\"\" class=\"wp-image-2466\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-02-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1920\" data-id=\"2463\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03.jpg\" alt=\"\" class=\"wp-image-2463\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-glucosa-naming-03-1229x1536.jpg 1229w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":3048,"menu_order":28,"template":"","project_type":[22],"class_list":["post-2728","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/3048"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2728"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}