{"id":2730,"date":"2026-04-21T17:50:25","date_gmt":"2026-04-21T15:50:25","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2730"},"modified":"2026-04-23T22:22:53","modified_gmt":"2026-04-23T20:22:53","slug":"go-human","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/go-human\/","title":{"rendered":"Go Human"},"content":{"rendered":"\n<p>Cosmetics brands have spent decades feeding our egos. Making us feel more attractive, younger, more desirable.<br>The strategy we developed with Pr\u00e0ctica for <em>Go Human<\/em> starts from a different premise: taking care of yourself is a necessary step to being able to take care of everything else. Your people, your surroundings, your world.<\/p>\n\n\n\n<div id=\"gallery-block_5ee405c73582f4932f3ec6840091d780\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p><em>Go Human<\/em> is a call to action you encounter every day in your most intimate rituals. An invitation to reclaim our humanity. To return to the essence. When every other brand stops at the surface of the skin, this one goes all the way to the soul. To what truly makes us human, in the broadest sense of the word.<br>We distilled it into the concept &#8220;Non-superficial self care&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"2504\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05.jpg\" alt=\"\" class=\"wp-image-2504\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05-768x1024.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" data-id=\"2501\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04.jpg\" alt=\"\" class=\"wp-image-2501\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04-768x1024.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":3013,"menu_order":25,"template":"","project_type":[22],"class_list":["post-2730","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/3013"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2730"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}