{"id":2730,"date":"2026-04-21T17:50:25","date_gmt":"2026-04-21T15:50:25","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2730"},"modified":"2026-04-21T17:50:27","modified_gmt":"2026-04-21T15:50:27","slug":"go-human","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/go-human\/","title":{"rendered":"Go Human"},"content":{"rendered":"\n<p>Cosmetics brands have spent decades feeding our egos. Making us feel more attractive, younger, more desirable.<br>The strategy we developed with Pr\u00e0ctica for <em>Go Human<\/em> starts from a different premise: taking care of yourself is a necessary step to being able to take care of everything else. Your people, your surroundings, your world.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" data-id=\"2496\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02.jpg\" alt=\"\" class=\"wp-image-2496\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-02-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" data-id=\"2505\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03.jpg\" alt=\"\" class=\"wp-image-2505\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-03-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/figure>\n\n\n\n<p><em>Go Human<\/em> is a call to action you encounter every day in your most intimate rituals. An invitation to reclaim our humanity. To return to the essence. When every other brand stops at the surface of the skin, this one goes all the way to the soul. To what truly makes us human, in the broadest sense of the word.<\/p>\n\n\n\n<p><br>We distilled it into the concept &#8220;Non-superficial self care&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"1280\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05.jpg\" alt=\"\" class=\"wp-image-2502\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-05-768x1024.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"960\" height=\"1280\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04.jpg\" alt=\"\" class=\"wp-image-2499\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-go-human-naming-04-768x1024.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","project_type":[22],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go Human | Usted<\/title>\n<meta name=\"description\" content=\"Naming y textos para marca de cosm\u00e9tica masculina. Una idea diferencial dentro de un sector hipercompetitivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/en\/project\/go-human\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go Human | Usted\" \/>\n<meta property=\"og:description\" content=\"Naming y textos para marca de cosm\u00e9tica masculina. 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