{"id":2746,"date":"2026-04-21T17:51:09","date_gmt":"2026-04-21T15:51:09","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2746"},"modified":"2026-04-21T17:51:10","modified_gmt":"2026-04-21T15:51:10","slug":"barcelona-city-council","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/barcelona-city-council\/","title":{"rendered":"Barcelona City Council"},"content":{"rendered":"\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2427\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-05.jpg\" alt=\"\" class=\"wp-image-2427\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-05.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-05-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-05-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-05-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2421\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-07.jpg\" alt=\"\" class=\"wp-image-2421\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-07.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-07-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-07-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-07-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>For the best city to become a better city, a lot of things need to happen. Small things. Everyday things. From everyone.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-03.jpg\" alt=\"\" class=\"wp-image-2433\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-03.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-03-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-03-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-03-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>From this concept came the 2023 coexistence campaign, produced together with studios <em>Arauna and 131<\/em>. An idea inspired by the rhyming couplets of traditional Catalan auques \u2014 that proto-rap that has been teaching through play for generations.<\/p>\n\n\n\n<figure class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2424\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-06.jpg\" alt=\"\" class=\"wp-image-2424\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-06.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-06-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-06-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-06-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2418\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-08.jpg\" alt=\"\" class=\"wp-image-2418\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-08.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-08-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-08-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-08-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1440\" height=\"1920\" data-id=\"2415\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-09.jpg\" alt=\"\" class=\"wp-image-2415\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-09.jpg 1440w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-09-960x1280.jpg 960w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-09-768x1024.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-09-1152x1536.jpg 1152w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>We updated the format to talk about civic responsibility without the lectures. With rhythm, humour and rhyme. Because rules of coexistence stick better when they&#8217;ve got flow. And because Barcelona is better looked after when everyone gets involved.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1280\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-04.jpg\" alt=\"\" class=\"wp-image-2430\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-04.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-04-1280x853.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-04-768x512.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2025\/10\/usted-convivencia-projecte-04-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":2411,"menu_order":0,"template":"","project_type":[26],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - 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