{"id":2791,"date":"2026-04-21T17:31:37","date_gmt":"2026-04-21T15:31:37","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2791"},"modified":"2026-04-21T17:32:03","modified_gmt":"2026-04-21T15:32:03","slug":"statement","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/statement\/","title":{"rendered":"Statement"},"content":{"rendered":"\n<p>No pasa cada d\u00eda que te llamen los reconocidos tip\u00f3grafos <em>Bogidar Mascare\u00f1as<\/em> y <em>Ricard Garcia<\/em> para crear la identidad de su nueva foundry. Adem\u00e1s, junto a nuestros amigos de <em>Principi<\/em>. Un planazo.\u00a0<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2048\" height=\"2560\" data-id=\"2736\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-3-scaled.jpg\" alt=\"\" class=\"wp-image-2736\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-3-scaled.jpg 2048w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-3-1024x1280.jpg 1024w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2048\" height=\"2560\" data-id=\"2733\"  src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-scaled.jpg\" alt=\"\" class=\"wp-image-2733\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-scaled.jpg 2048w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1536x1920.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1229x1536.jpg 1229w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1638x2048.jpg 1638w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>El nombre de <em>Statement<\/em> expresa la voluntad de dejar un mensaje claro y contundente. Las palabras, en este caso, son un mero acompa\u00f1amiento para poner en valor lo importante: la tipograf\u00eda. Pero el proyecto no termina aqu\u00ed. De hecho, es solo el principio. &nbsp;<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:125% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1138882072?h=cc0a72661c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"usted-statement-naming-02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>El claim &#8220;<em>Typography is message<\/em>&#8221; se convierte en un <em>statement<\/em> en s\u00ed mismo. Y as\u00ed pasar\u00e1 con todos los titulares que la marca lanza y que le permiten mostrar su producto. Un proyecto jugoso que da juego infinito para crear textos. La importancia de la elecci\u00f3n tipogr\u00e1fica, la particular idiosincrasia de los tip\u00f3grafos, el papel de la palabra impresa en el mundo&#8230; y muchos otros temas que se convierten en lemas.\u00a0<\/p>\n","protected":false},"featured_media":2613,"menu_order":0,"template":"","project_type":[22],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Statement | Usted<\/title>\n<meta name=\"description\" content=\"Creaci\u00f3n de nombre para marca de tipograf\u00eda. 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