{"id":2791,"date":"2026-04-21T17:31:37","date_gmt":"2026-04-21T15:31:37","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2791"},"modified":"2026-10-13T11:29:25","modified_gmt":"2026-10-13T09:29:25","slug":"statement","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/statement\/","title":{"rendered":"Statement"},"content":{"rendered":"\n<p>It&#8217;s not every day that renowned type designers <em>Bogidar Mascare\u00f1as<\/em> and <em>Ricard Garcia<\/em> call you to create the identity for their new foundry. And alongside our friends at Principi, no less. A dream project.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" data-id=\"2736\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-3-scaled.jpg\" alt=\"\" class=\"wp-image-2736\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-3-scaled.jpg 2048w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-3-1024x1280.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2560\" data-id=\"2733\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-scaled.jpg\" alt=\"\" class=\"wp-image-2733\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-scaled.jpg 2048w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1024x1280.jpg 1024w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1536x1920.jpg 1536w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-768x960.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1229x1536.jpg 1229w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/03\/STATEMENT_POST-03_SLIDE-8-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The name <em>Statement<\/em> expresses the will to leave a clear, forceful message. Words, in this case, are merely there to support what matters most: the typography. But the project doesn&#8217;t end here. In fact, it&#8217;s only the beginning.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:125% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1138882072?h=cc0a72661c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"usted-statement-naming-02\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>The claim &#8220;<em>Typography is message<\/em>&#8221; becomes a <em>statement<\/em> in itself. And so it will be with every headline the brand launches to showcase its product. A juicy project that gives endless room to play with copy. The importance of choosing a typeface, the particular quirks of type designers, the role of the printed word in the world&#8230; and many other themes that turn into slogans.<\/p>\n","protected":false},"featured_media":2613,"menu_order":26,"template":"","project_type":[22],"class_list":["post-2791","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2613"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2791"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}