{"id":2803,"date":"2026-04-21T17:34:43","date_gmt":"2026-04-21T15:34:43","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2803"},"modified":"2026-10-13T11:23:11","modified_gmt":"2026-10-13T09:23:11","slug":"marset","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/marset\/","title":{"rendered":"Marset"},"content":{"rendered":"\n<p>We were responsible for all of Marset&#8217;s global communication copy, working with Querida, who led the brand&#8217;s creative and art direction. The collaboration gave us the chance to evolve the tone of voice and develop a wide range of content. It also put us in touch with people who broadened how we understand and live design, light, interiors and culture.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container\">\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1177318416?h=c724e1228f&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1177319099?h=2886ae5268&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>In 2025 we came up with the idea for the brand book &#8220;Anatomy of Light&#8221; and developed it. It dissects the concept of light from every angle, with contributions from figures in design, ophthalmology, art, architecture, psychology and philosophy. A milestone in Marset&#8217;s history.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container {\n      flex-direction: column;\n      \n      \/* HE REDU\u00cfT AIX\u00d2 DE 30px A 10px: *\/\n      gap: 10px; \n      \n      \/* Marge lateral (ajustat al teu site) *\/\n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container\">\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1177363417?h=28c9f83df0&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1177363368?h=ff66ab718e&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>We have interviewed figures such as James Rhodes, Greta Fern\u00e1ndez and the Tiberi team. We have prepared and structured talks, like the dialogue between designer Jordi Canudas and artist Barquero to present the new Dipping Light colors. We have also created concepts for installations by the architecture studio Mesura. The range of projects we have done for the brand is enormous, and each one has been an interesting challenge and a responsibility that was an honor to accept. Working with Marset has let us explore and move forward alongside the brand, and it has helped us grow, both professionally and personally.<\/p>\n","protected":false},"featured_media":2795,"menu_order":8,"template":"","project_type":[22],"class_list":["post-2803","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/2795"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2803"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}