{"id":2889,"date":"2026-04-21T17:51:33","date_gmt":"2026-04-21T15:51:33","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2889"},"modified":"2026-04-24T12:32:15","modified_gmt":"2026-04-24T10:32:15","slug":"barraquer-ophthalmology-2","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/barraquer-ophthalmology-2\/","title":{"rendered":"Barraquer"},"content":{"rendered":"\n<p>For this Barraquer content campaign, we focused less on the medical side of ophthalmology and more on the human one.&nbsp;<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container {\n      flex-direction: column;\n      \n      \/* HE REDU\u00cfT AIX\u00d2 DE 30px A 10px: *\/\n      gap: 10px; \n      \n      \/* Marge lateral (ajustat al teu site) *\/\n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container\">\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179533568?h=bae7ca4e4d&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179533622?h=849b00e04f&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>Eyes can say more than words. In those of these surgery, nursing and laboratory professionals we see passion, experience, curiosity. A spectrum of pure, honest emotions.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1180901116?h=4cb08f62b9&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Barraquer - Arxiu de mirades - Contingut\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n\n\n<div id=\"quote-block_cec59ed4a9029c393097aeed80fbeb9b\" class=\"quote\">\n\n\t<div class=\"lg:flex items-stretch justify-between\">\n    \n    \t<div class=\"text-big mb-8 lg:mb-0 lg:w-2\/3\">\n\n    \t\t&#8220;We&#8217;d seen plenty of content campaigns built around interviews, but this time we needed to find our own way of doing it.&#8221;\t\t\t\n\t\t\t\n\n    \t<\/div>   \n\n    \t<div class=\"lg:w-1\/4 lg:flex flex-col justify-between lg:text-right \">\n    \t\n\t    \t<div class=\"title-5 line-height\"><\/div>\n\t\t\t\n\t\t\t<div class=\"title-5 line-height text-light-gray xl:text-black\"><\/div>\n\n\t\t<\/div>\n\t\n\t<\/div>\n\n\n\n<\/div>\n\n\n\n\n<p>Like a Voight-Kampff test, we assembled a mosaic of gazes that have far more in common than we&#8217;d expect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-barraquer-arxiu-project-02.jpg\" alt=\"\" class=\"wp-image-2893\" srcset=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-barraquer-arxiu-project-02.jpg 1920w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-barraquer-arxiu-project-02-1280x720.jpg 1280w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-barraquer-arxiu-project-02-768x432.jpg 768w, https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-barraquer-arxiu-project-02-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":3027,"menu_order":2,"template":"","project_type":[25,28],"class_list":["post-2889","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-digital-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/2889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/3027"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=2889"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=2889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}