{"id":2999,"date":"2026-04-21T17:51:59","date_gmt":"2026-04-21T15:51:59","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=2999"},"modified":"2026-04-21T17:52:01","modified_gmt":"2026-04-21T15:52:01","slug":"caldea","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/caldea\/","title":{"rendered":"Caldea"},"content":{"rendered":"\n<p>On its 30th anniversary, <em>Caldea<\/em> launched a campaign with the new positioning that emerged from the strategy we had developed together with <em>Mucho<\/em>.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (ORDINADOR) --- *\/\n  .video-container {\n    display: flex;\n    gap: 20px; \/* Separaci\u00f3 lateral en escriptori *\/\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5; \/* Format 1080x1350 *\/\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container\">\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185082628?h=84494a1918&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185090315?h=5abe33ddfd&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>&#8220;Flow&#8221; is a concept born from water but extends the experience beyond it. It&#8217;s a kind of soft rebellion\u2014rejecting everything that goes against your own instinct. No obligations, no rules, no impostures. To flow is not to think and to let yourself drift, effortlessly, toward what your body asks for. To move from one mental state to another with absolute naturalness, living each moment with the intensity it needs (whether much or little). To be radically free.<\/p>\n\n\n\n<div id=\"gallery-block_a168583279c11950c0e5d10b10ff40b1\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-03.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-04.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-05.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-06.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>In the campaign, the focus is not on the space itself but on the sensations that can be experienced within it.<\/p>\n","protected":false},"featured_media":2913,"menu_order":0,"template":"","project_type":[25,26,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caldea | Usted<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a para TV, print y exterior con el nuevo concepto de marca &quot;Flueix&quot; (fluye) para la ic\u00f3nica marca de Andorra, Caldea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/somosusted.com\/en\/project\/caldea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caldea | Usted\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1a para TV, print y exterior con el nuevo concepto de marca &quot;Flueix&quot; (fluye) para la ic\u00f3nica marca de Andorra, Caldea.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/somosusted.com\/en\/project\/caldea\/\" \/>\n<meta property=\"og:site_name\" content=\"Usted\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/somosusted\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T15:52:01+00:00\" \/>\n<meta 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