{"id":3003,"date":"2026-04-21T17:52:22","date_gmt":"2026-04-21T15:52:22","guid":{"rendered":"https:\/\/somosusted.com\/?post_type=project&#038;p=3003"},"modified":"2026-04-28T10:49:16","modified_gmt":"2026-04-28T08:49:16","slug":"caldea-3","status":"publish","type":"project","link":"https:\/\/somosusted.com\/en\/project\/caldea-3\/","title":{"rendered":"Caldea"},"content":{"rendered":"\n<p>The third campaign we created for <em>Caldea<\/em> is not exactly a campaign. It was a collaboration with <em>Julieta<\/em>, one of the most interesting voices in new Catalan pop, to shoot a music video among thermal lagoons, saunas, and iconic architecture.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1179518189?h=85cc19d134&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Julieta - CENT PER CENT - Official Video\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>When a brand whose concept is &#8220;flow&#8221; meets an artist who literally immerses herself in everything she does, you don&#8217;t need a very specific brief. You need to step back and let things happen.<\/p>\n\n\n<div class=\"html\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1185116808?h=35a890d153&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"Caldea - Julieta - Behind the scenes\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n<\/div>\n\n\n<p>The result was &#8220;<em>Cent per cent<\/em>&#8220;, a single that speaks of living with intensity, of connecting with one&#8217;s own nature, of feeling every moment to the fullest. A message that could have been the campaign brief. Except it wasn&#8217;t. <em>Julieta<\/em> had complete freedom to create, compose, and express herself. And what her song says ended up being exactly what the brand needed to say.<\/p>\n\n\n<div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (2 V\u00cdDEOS) --- *\/\n  .video-container-dos {\n    display: flex;\n    gap: 20px;\n    justify-content: center;\n    width: 100%;\n    align-items: center;\n    box-sizing: border-box; \n  }\n\n  .video-wrapper-dos {\n    flex: 1;\n    max-width: 50%;\n    position: relative;\n  }\n\n  .video-wrapper-dos iframe {\n    width: 100%;\n    aspect-ratio: 4 \/ 5;\n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container-dos {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px;  \n      padding-right: 12px; \n    }\n\n    .video-wrapper-dos {\n      max-width: 100%;\n      width: 100%;\n      flex: none;\n    }\n  }\n<\/style>\n\n<div class=\"video-container-dos\">\n  <div class=\"video-wrapper-dos\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179521595?h=028ad26f24&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper-dos\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1179521613?h=7f0bc20573&amp;background=1&amp;autoplay=1&amp;loop=1&amp;muted=1&amp;controls=0&amp;title=0&amp;byline=0&amp;portrait=0\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div>\n\n\n<p>The campaign went beyond screens. We fragmented the lyrics of &#8220;<em>Cent per cent<\/em>&#8221; across eleven billboards distributed throughout Andorra&#8217;s territory. An entire country was able to sing along with <em>Julieta<\/em> through a different, unexpected graphic campaign full of meaning.<\/p>\n\n\n\n<div id=\"gallery-block_ca6a7688bc12e9deeec242b8a46cbcc3\" class=\"gallery-block w-full\">\n\n    \n\n\t\t<div class=\"cursor-carousel relative\">\n\t\t\t\n\t\t\t\t<div class=\"carousel \">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-16.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-15.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"slide\">\n\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"block\" src=\"https:\/\/somosusted.com\/wp-content\/uploads\/2026\/04\/usted-caldea-project-17.jpg\" alt=\"\">\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"xl:hidden h-8 flex items-center justify-center text-center whitespace-no-wrap pt-3\">\n\t\t\t\t\t<span class=\"image-indicator title-5\"><\/span>\n\t\t\t\t<\/div>\n\n\n\n\t\t\t\t<div class=\"absolute cursor-left hidden\"><\/div>\n\t\t\t\t<div class=\"absolute cursor-right hidden\"><\/div>\n\n\t\t<\/div>\n\n\t  \n\n<\/div>\n\n\n\n\n<p>For <em>Caldea<\/em>, this collaboration represented a decisive step in the repositioning: transcending the product itself, connecting with new audiences, and doing so through the most universal language that exists: music. Without forcing anything. Flowing.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"html\">\n<style>\n  \/* --- ESTILS GENERALS (3 V\u00cdDEOS AMB ALINEACI\u00d3 FOR\u00c7ADA) --- *\/\n  .video-container-tres {\n    display: flex;\n    gap: 20px; \n    justify-content: flex-start !important; \n    width: 100% !important;\n    max-width: 100% !important;\n    margin: 0 !important; \n    padding: 0 !important; \n    box-sizing: border-box; \n  }\n\n  .video-wrapper-tres {\n    width: calc(33.333% - 13.33px); \n    flex: none; \n    position: relative;\n  }\n\n  .video-wrapper-tres iframe {\n    width: 100%;\n    aspect-ratio: 9 \/ 16; \n    height: 100%;\n    border: none;\n    border-radius: 0;\n    display: block;\n  }\n\n  \/* --- VERSI\u00d3 M\u00d2BIL --- *\/\n  @media (max-width: 768px) {\n    .video-container-tres {\n      flex-direction: column;\n      gap: 10px; \n      padding-left: 12px !important;  \n      padding-right: 12px !important; \n    }\n\n    .video-wrapper-tres {\n      width: 100%;\n    }\n  }\n<\/style>\n\n<div class=\"video-container-tres\">\n  <div class=\"video-wrapper-tres\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185116786?h=a52c9bc4e7\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 1\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper-tres\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185119485?h=269ae086c9\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 2\">\n    <\/iframe>\n  <\/div>\n\n  <div class=\"video-wrapper-tres\">\n    <iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1185116774?h=125f2217bb\" frameborder=\"0\" allow=\"fullscreen; picture-in-picture\" allowfullscreen=\"\" title=\"Video 3\">\n    <\/iframe>\n  <\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><em>&#8220;Cent per cent&#8221;<\/em> is an activation that set a record in <em>Caldea<\/em>&#8216;s history. The campaign appeared in over 250 media outlets across Andorra, Spain, and France organically, reaching an audience of nearly six million people.<\/p>\n","protected":false},"featured_media":3036,"menu_order":1,"template":"","project_type":[26,25,28],"class_list":["post-3003","project","type-project","status-publish","has-post-thumbnail","hentry","project_type-print-en","project_type-digital-en","project_type-video-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project\/3003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media\/3036"}],"wp:attachment":[{"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/media?parent=3003"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/somosusted.com\/en\/wp-json\/wp\/v2\/project_type?post=3003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}